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Companies
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What is Companies?

Companies sit at the center of business education because they serve as the primary unit of analysis for understanding how markets, management, and economies function. Courses in business administration, organizational behavior, international business, and human resources all use the firm as a starting point for examining broader questions about competition, labor, strategy, and social responsibility. What makes companies academically interesting is their dual role as economic actors and social institutions — they generate products and profit while also shaping employment, culture, and public policy in significant ways.

Student papers on this topic approach companies from a wide range of angles. Some take a case-study format, examining specific organizations and markets, such as direct foreign investment decisions or the entry of Ford and General Motors into the Russian market. Others focus on functional areas like global human resources management, training and development practices, and quality management's effect on domestic and global competition. Policy-oriented papers address issues such as job outsourcing and its effects on the U.S. labor market, while ethics-focused essays examine corporate social responsibility and global sociocultural obligations. Leadership analysis also appears, looking at what makes executives effective in complex organizational settings.

A strong essay on companies should establish a focused thesis tied to a specific business function, market condition, or organizational challenge rather than attempting to describe a company in general terms. Evidence drawn from industry data, financial performance, or documented management practices carries the most weight. The most common pitfall is treating a company as a background subject rather than a lens — the firm should be used to illuminate a larger argument about markets, organizations, or strategy.

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Thesis Undergraduate
Strategic planning for Cincom Systems' SaaS migration
Creating transformational change in companies by automating their most challenging processes, strategies and systems is what Cincom Systems excels at today. The company has five different product divisions, each selling enterprise software into various segments of the Customer Relationship Management (CRM) marketplace. Privately held with 700 employees employed across five continents, Cincom is also profitable and has had many customers on maintenance contracts for over two decades. The future of Cincom is predicated on how well strategic plans can be defined and executed with its major partners including IBM, Microsoft and SAP. Of these three, Microsoft offers the greatest potential for accelerating the product development plans of the Cincom Manufacturing Business Solution (CMBS) business unit. CMBS generates between $7M to $10M a year in revenue, both on maintenance contracts in addition to new software sales, and has created a line of CRM and Enterprise Resource Planning (ERP) systems that are designed for complex manufacturers. In order to stay competitive, Cincom must move these systems to the Software-as-a-Service (SaaS) platform, which is how they can be migrated quickly and easily to Cloud computing platforms Microsoft has including the well-known Azure platform. This migration from being purely a licensed application to being on the SaaS platform also needs to include greater support for analytics and business intelligence (BI) within the applications as well. With these new features, the CMBS enterprise suite would be able to generate 30 – 40% more sales. In addition, the costs of supporting customers would drastically be reduced as the SaaS platform would make it possible to streamline new product releases on a central application platform. At present Cincom CMBS struggles with getting its enterprise customers to upgrade their existing CRM and ERP systems as well. With a SaaS-based system the company could roll out entire versions without having to deal with timing and costly delay issues as customers procrastinate on releases. This approach will help to alleviate one of the greatest hidden costs of enterprise software development, having to support multiple versions of legacy applications (Lindley, Topping, Lindley, 2008). It is anticipated this strategy will save nearly $7M over the next five years in development costs alone. Moving to a SaaS-based CRM and ERP systems will also significantly open up the opportunity to integrate these systems to legacy applications customers have neglected to integrate with their existing on-premise applications. The greater the level of integration between legacy systems and CRM and ERP software suites, the higher the Return on Investment (ROI) and more effective analytics and financial reporting (Borch, Hartvigsen, 1991). Cincom sees the potential in their three year strategic plan to solve long-standing problems that their on-premise software strategies have slowed down sales of their highest-end and most profitable enterprise software. The intent of this analysis is to provide a description of the Cincom Manufacturing Business Solutions (CMBS) business unit, perform a SWOT analysis, define how the Web Services plan created with Microsoft will impact their business in the next three years and how this plan will be measured and analyzed for effectiveness.
Paper Doctorate
Identifying factors that influence merger and acquisition waves
The past two centuries have been characterized by an increasing amount of merger activity due in large part to the internationalization of trade, the globalization of the transportation industry and innovations in telecommunications. Mergers have been used for a wide range of purposes, including achieving a synergistic effect, breaking up corporations that have become too large and unwieldy, and to help companies expend their market share in other regions. Over time, merger activity tends to assume a pattern of waves that can be attributed to several known factors such as severe economic shock or lax government regulatory polices, but a wide range of other factors have also been shown to contribute to the cyclical pattern of wave mergers, an issue that is the focus of this study. A review of the secondary data provides a basis for the study's conclusions and recommendations presented in the concluding chapter.
Paper Undergraduate
KFC's localization strategy and competitive success in China
Yum! Brands, the operating holding company for KFC, Pizza Hut, and Taco Bell continued its success in the China market with another strong showing in Quarter One of 2012. "Yum Brands is seen by investors as a bet on…
Paper Doctorate
Innovative management strategies at United Technologies Corporation
Due to intensified competition and the expansive market share, firms are exploring new strategies and approaches with a view to remain productive and increase their profits. This has led to evolvement of innovation approaches by companies which broadly focus on technology, process, product and management. This article is on Innovative Management from United Technologies. It is an analysis of a minimum of five specific management skills such as decision making, communication, international business, strategic management, and organization structure, other practices and applications as applied to the business being investigated.
Paper Undergraduate
Maintaining brand equity through measurement and advertising strategies
This paper answers several questions about marketing. The first question is about brand equity. The second question is about the concept of the product life cycle. The third question is about the use of interactive television and online services in marketing. The fourth question is on personal and business-related privacy issues while the fifth one is how these privacy issues can be addressed. The last questions is on the use of direct marketing.
Essay Masters
Digital music platforms and online business models in the global music industry
The global music industry today is going through a series of disruptive innovations that are changing business models in the short-term and value chains over the long-term. The pervasive influence of the Internet, mobile and streaming technologies, and the shift from CD-based music to digital and online music also signals how quickly the global value chain of the music industry is changing today. Of these many disruptive innovations, the most significant is the shift from individual record labels and their relatively un-integrated approach to delivering digital music to the pervasive platforms that include Apple iTunes (Hopkins, 2011). With the number of legitimate online sources for music growing from 60 in 2005 to more than 400 in 2010 the role of the platform as consolidator in this global industry is clear (Hopkins, 2011). Of the many types and forms of global music distribution, online music is forecasted to grow at a 31% compound annual growth rate (CAGR), increasing from $5.9B in 2010 TO $7.7B in 2015 (Apple Investor Relations, 2012). Apple's internal research shows that online music subscription services will also experience very rapid growth, with one of the most well-known being Spotify, which is predicted to grow five-fold between 2010 to 2015. The Recording Industry of America (RIAA) estimates that 47% of global music industry can be attributed digital music downloads and subscription services (Apple Investor Relations, 2012). Contributing to these exceptional levels of growth are the impacts of globalization, technologies that are making online digital music sharing highly price effective and reliable, and greater clarity in the area of copyright and licensing. The global impact of piracy and free source software is also having a very significant impact on the global profitability of the music industry (Preston, Rogers, 2011). These constraints will be assessed and analyzed throughout this report.
Paper Undergraduate
Job analysis and recruitment strategy for rapid company growth
As an I/O psychologist employed by the company to solve the existing problem and the employment of new employees, I need to address certain issues to ensure perfect job recruitment. The performance of each department should well be analyzed, audited and an action plan taken. In determining the qualifications for the candidates, there are decisive factors I have to consider before employing. Almost every candidate applying for a certain job has his credentials, which will help him during the interview. When a candidate is preparing for an interview, they are always prepared to do or say what is required from them by the employer. In most cases, some candidates pretend to be what they are not. Supervisors and managers in every company are tasked with the responsibility of evaluating its employees.
Paper Undergraduate
Nike's open innovation strategy and competitive advantage
The following pages focus on presenting the open innovation strategy developed by Nike. The introduction describes the point of view that is used in this case. The Open Innovation Strategy section presents important facts about open innovation. The Company Presentation section presents important facts about Nike. The Nike's Open Innovation Strategy section describes Nike's innovation strategy, its advantages and disadvantages. The Conclusions section presents some of the most important issues addressed by the paper.
Research Paper Doctorate
Fiscal policy tools: automatic stabilizers and discretionary measures
Fiscal policy is a very powerful tool the government uses to alter macroeconomic variables such as the level of GDP, employment, or the price level. The instruments with which fiscal policy is built are taxes,…
Paper Undergraduate
Female marketing executives: barriers to representation and career success
For the first two questions, the biographies of female marketing executives will be the main subject to study. The target n=10. It is a good idea to have males marketing executives as a control group, to see if there…