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Companies
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What is Companies?

Companies sit at the center of business education because they serve as the primary unit of analysis for understanding how markets, management, and economies function. Courses in business administration, organizational behavior, international business, and human resources all use the firm as a starting point for examining broader questions about competition, labor, strategy, and social responsibility. What makes companies academically interesting is their dual role as economic actors and social institutions — they generate products and profit while also shaping employment, culture, and public policy in significant ways.

Student papers on this topic approach companies from a wide range of angles. Some take a case-study format, examining specific organizations and markets, such as direct foreign investment decisions or the entry of Ford and General Motors into the Russian market. Others focus on functional areas like global human resources management, training and development practices, and quality management's effect on domestic and global competition. Policy-oriented papers address issues such as job outsourcing and its effects on the U.S. labor market, while ethics-focused essays examine corporate social responsibility and global sociocultural obligations. Leadership analysis also appears, looking at what makes executives effective in complex organizational settings.

A strong essay on companies should establish a focused thesis tied to a specific business function, market condition, or organizational challenge rather than attempting to describe a company in general terms. Evidence drawn from industry data, financial performance, or documented management practices carries the most weight. The most common pitfall is treating a company as a background subject rather than a lens — the firm should be used to illuminate a larger argument about markets, organizations, or strategy.

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Paper Masters
Chris Anderson's Long Tail Theory: Economics and Communication
Long Tail economics explores how Internet retailers can increase their revenues by selling smaller volumes of a larger basket of merchandise. This differs from the traditional model in which only a few select products are chosen.
Paper Masters
MKG Lawn Care Business Plan: Strengths and Weaknesses
Strengths of the MKG Lawn Care Business Plan:
Paper Doctorate
John Mackey and Whole Foods: Charismatic Leadership Style
An overview of the leadership of CEO John Mackey of Whole Foods. Analyzes his use of charismatic leadership, delegation of organizational power, and changes affecting the Whole Foods business model.
Essay Doctorate
Dorothea Lange's Migrant Mother and the Fight Against Poverty
This is a three-page paper analyzing a concept that is brought up in a video hosted on a website. The video is by Jennifer Keene and is about Dorothea Lange's photograph of Florence Thompson. The photograph is entitled "Migrant Worker." The image captures the hopelessness and fear of the future that characterizes poverty at all times, and especially during the Great Depression. Thompson represents the plight of poor and working class Americans. There is some debate between the "deserving" and "undeserving" poor, which is explored at length in this essay.
Thesis Undergraduate
Ergonomic Risk Assessment: Benefits, Methods & Workplace Impact
Ergonomics is the study of how situations and processes tend to cause stress on different areas of the body. The reason that this is important to know is because it costs companies money from lost time and comensation if a worker has this type of injury. An ergonomic assessment can significantly redue lost time and workers comp claims.
Essay Doctorate
Classic Airlines Nine-Step Cost Reduction Plan
Classic Airlines is currently the world's fifth largest airline which is operating a remarkable 2,300 flights daily to over 240 cities. In the previous period, net profits were roughly $10 million on $8.7 billion in revenues. However, Classic is experiencing negative publicity, declining stock prices, as well as the rising costs of fuel and labor over the past year. Furthermore the destructive reports coupled with low employee morale resulted in Classic's Board of Directors requiring a 15 percent cost reduction over the next 18 months. Management must quickly act to implement a nine-step problem solving method to overcome the obstacles and provide solutions to meet the cost cutting measures.
Essay Doctorate
Celebrity Endorsement Strategy: Nike and Federer Case Study
Using Nike's relationship with Federer as an example, the paper analyzes the use of celebrity endorsement strategy of the brands beginning from choosing the right celebrity figures until the final results of the strategy. Many industries promote their products by hiring the services of influential celebrities who advertise the products in question. The celebrity has to have various characteristics in order to be seriously considered as endorser. The company also has to take various steps to protect itself. The whole process of considering, finding, and finally hiring a celebrity is one that is done incrementally and thoughtfully with the whole, actually, occurring in four stages. Celebrity and brand are closely intertwined. Just as celebrity may profit the brand, the brand also effects the reputation of the celebrity. The company-endorser relationship, in other words, can provide potential benefits to both with both brand and endorser receiving increased attention and both benefitting from deal in various other ways. On the other hand, potential hazards include the fact that the endorser may overshadow the brand, may become involved in public controversy hence tarnishing the brand, and may be too expensive. Ultimately, research shows that the product has to be good to begin with and that The trend seems to be that celebrities are losing the appeal in marketing. A worthwhile product and ad will always attract notice regardless of endorsement. A poor one will fail for the same reason. Nonetheless, given the appeal of celebrities, it is likely that celebrity endorsement will always be around with their accompanying benefits and risks.
Paper Doctorate
Ethics and Moral Values in the Accounting Profession
Values and Morals in the Accounting Industry The important questions to be addressed are taken from the "…business ethics/corporate social responsibility literature, oriented towards business enterprises but also of relevance to professional bodies: whether being ethical ‘pays' in financial terms; and whether formal codes are useful in promoting ethical behavior…" (Cowton, 2009, p. 177). Introduction Accountants are charged with carrying out ethical and moral decisions in their everyday work, but judging from some of the scandals in recent years (Enron, WorldCom, the Anderson Accountancy, etc.) not all accountants are up to speed with those ethical and moral decisions. This paper reviews the judgments that accountants should be making based on morality and ethical values, whether the accountant is working for a multinational corporation or for a small business with only half a dozen employees.
Paper Undergraduate
Best Practices in HR Recruitment and Training Programs
The paper discusses the practices used in recruiting of employee in a software development company wishing to establish itself in a foreign market. In the paper the various aspect of employee selection is evaluated discussion the ideal measures to use in creating a successful workforce. The paper gives a description of the required training and development to employees for sustainability of the company.
Paper Undergraduate
HR Budgeting and Total Rewards: A Comprehensive Guide
This is a master's capstone project that covers many of hte responsibilities of a Human Resources Dept. These include core functions such as recruiting and assessing compensation packages and overseeing legal issues about deducting taxes to helping a company make decisions about charitable deductions.Human Resource Departments are becoming increasingly complex and increasingly central to a business' workings.