Essay Topic Hub

Companies
Essays

14,088+ paper examples, study guides & outlines

14,088 papers
UG & Grad levels
Free to browse
What is Companies?

Companies sit at the center of business education because they serve as the primary unit of analysis for understanding how markets, management, and economies function. Courses in business administration, organizational behavior, international business, and human resources all use the firm as a starting point for examining broader questions about competition, labor, strategy, and social responsibility. What makes companies academically interesting is their dual role as economic actors and social institutions — they generate products and profit while also shaping employment, culture, and public policy in significant ways.

Student papers on this topic approach companies from a wide range of angles. Some take a case-study format, examining specific organizations and markets, such as direct foreign investment decisions or the entry of Ford and General Motors into the Russian market. Others focus on functional areas like global human resources management, training and development practices, and quality management's effect on domestic and global competition. Policy-oriented papers address issues such as job outsourcing and its effects on the U.S. labor market, while ethics-focused essays examine corporate social responsibility and global sociocultural obligations. Leadership analysis also appears, looking at what makes executives effective in complex organizational settings.

A strong essay on companies should establish a focused thesis tied to a specific business function, market condition, or organizational challenge rather than attempting to describe a company in general terms. Evidence drawn from industry data, financial performance, or documented management practices carries the most weight. The most common pitfall is treating a company as a background subject rather than a lens — the firm should be used to illuminate a larger argument about markets, organizations, or strategy.

14,088 papers
Sort by:
Paper Undergraduate
Government policy decisions and the origins of the global financial crisis
The current financial crisis may have unfolded over a period of months, but the causes of the crisis encapsulate years of government decision-making. Many of the ill-fated decisions were made in response to other…
Paper Undergraduate
Ethical conflicts in the Dell and Salesforce.com partnership
There is hardly a managerial or business situation imaginable that does not involve at least some ethical considerations. Each decision that a business and/or a manager makes necessarily effects the employees of at…
Paper Undergraduate
Innovation and the development of Tata's Nano car
Innovation at Tata through the TSC strategy
Paper Doctorate
Working conditions and employee retention in the BPO industry
According to the National Association of Software and Service Companies, the BPO industry employs about 1 million people in India. The work environment faced by BPO workers comprises a tailor-made method for…
Essay Doctorate
The distinction between customer satisfaction and brand loyalty through service experiences
Customer Satisfaction, Brand Loyalty and Services
Paper Doctorate
Caterpillar Inc.'s financial response to the 2008 global economic crisis
A financial and qualitative leader in product and services in the heavy equipment industry, Caterpillar has been an expert in construction and mining equipment, diesel and natural gas engines and industrial gas turbines…
Paper Undergraduate
Fiscal and monetary policy in Keynesian and Austrian economic theory
There are numerous issues that governments must refer to when developing the strategy that the budget must be based on. Such issues are represented by fiscal and monetary policies. Fiscal policy is represented by the strategy developed by the government regarding the expenditure and revenue collection that are intended to be used as instruments of economic influence by the state. The most important objectives of the fiscal policy is to determine a situation of economic stability that can be reached by the control of interest rates and spending of the government. These objectives can be reached by fiscal policy instruments like government expenditures and taxation.
Paper Doctorate
HubSpot's inbound marketing strategy and market positioning challenges
HubSpot has defined a very unique value proposition that capitalizes on the strengths of rapidly changing Web 2.0 technologies while at the same time taking on the most difficult tasks that marketers are faced with on a consistent basis. These challenges include driving enough sales leads and marketing activity to keep sales teams engaged in new opportunities while at the same time coordinating all marketing activities with consistent messaging, measurement and monitoring. The many moving parts of a marketing strategy are extremely difficult to keep synchronized, and when Web 2.0 technologies are introduced into the processes of many of these companies, the challenges multiply. HubSpot quickly realized that the confusion and costly mistakes companies were making with their Web 2.0 technologies provided an excellent platform for delivering a platform for inbound marketing. The lack of insight marketers in both Business-to-Consumer (B2C) and Business-to-Business (B2B) have about how to optimize the lead management funnels for their businesses is fertile ground for HubSpot and their selling efforts to win new clients. HubSpot's unique inbound strategy is one that seeks to unify the Search Engine Optimization (SEO), marketing automation, marketing analytics, social media, e-mail and lead nurturing, landing pages and content creation strategies of companies into a unified, highly effective inbound marketing strategy. The challenge however is getting both B2B and B2C marketing managers and leaders of departments to shift their perspective away from aggressive outbound marketing including cold-calling. HubSpot has positioned itself squarely against this marketing strategy mindset with a very high level of effectiveness. Selling against outbound marketing has also helped HubSpot to gain 1,000 customers quickly on a pricing model that is actually hurting, not helping, the company right now. As the case study shows, a typical B2B marketer spends 37% of their budget for inbound marketing, and 30% for outbound. This is a positive sign for HubSpot as it shows budgets in the B2B companies they are looking to attract as customers are leaning towards their approach to marketing. Still, much work needs to be done if HubSpot is going to succeed and break into the next stage of their growth. In order to do that, HubSpot must get more precise at identifying market segments and pricing strategies, and there is also a major change needed in their inbound marketing strategy. Their success to this point is attributable to the use of analytics and metrics of marketing performance, an area they are not fully utilizing to the maximum extent possible. The recommendations for changes to their market segments, pricing strategies and inbound strategies need to be firmly based on better analytics than they have during the time period of the case study. As of 2012, the time of this written analysis, the analytics shown in the case are available for free from Google Analytics. Clearly there is significant room for improvement in these areas of measuring and pricing to value not just access.
Paper Doctorate
Employee social media use as a workplace security threat
Social media is here to stay, but how is it affecting businesses? The hypothesis in this paper is that social media can be just as much of a liability to businesses as an asset. Since research on that particular issue is scant, studies must be conducted in order to determine the level of risk.
Essay Doctorate
Financial analysis of Westpac Banking Corporation as an investment opportunity
Conclusion The paper analyzes the financial performances of Westpac and Amcor over the last three years. The financial ratios, market performances and other financial analysis tools have been used to evaluate the financial health of the two companies. Based on the findings, the paper recommends that the investor could invest $50,000 for the medium-term investment in the two companies stock and shares.