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Companies
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What is Companies?

Companies sit at the center of business education because they serve as the primary unit of analysis for understanding how markets, management, and economies function. Courses in business administration, organizational behavior, international business, and human resources all use the firm as a starting point for examining broader questions about competition, labor, strategy, and social responsibility. What makes companies academically interesting is their dual role as economic actors and social institutions — they generate products and profit while also shaping employment, culture, and public policy in significant ways.

Student papers on this topic approach companies from a wide range of angles. Some take a case-study format, examining specific organizations and markets, such as direct foreign investment decisions or the entry of Ford and General Motors into the Russian market. Others focus on functional areas like global human resources management, training and development practices, and quality management's effect on domestic and global competition. Policy-oriented papers address issues such as job outsourcing and its effects on the U.S. labor market, while ethics-focused essays examine corporate social responsibility and global sociocultural obligations. Leadership analysis also appears, looking at what makes executives effective in complex organizational settings.

A strong essay on companies should establish a focused thesis tied to a specific business function, market condition, or organizational challenge rather than attempting to describe a company in general terms. Evidence drawn from industry data, financial performance, or documented management practices carries the most weight. The most common pitfall is treating a company as a background subject rather than a lens — the firm should be used to illuminate a larger argument about markets, organizations, or strategy.

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Research Paper Undergraduate
Consultative, enterprise, and transactional sales strategies
Three of the most common sales strategies used in organizations include consultative, enterprise, and transactional types of selling. These strategies are primarily driven from the way customers want to buy, and for…
Paper Undergraduate
Corporate deception in "Enron: The Smartest Guys in the Room"
¶ … Enron: The Smartest Guys in the Room" (2005)
Paper Undergraduate
Brazil's role and influence within Mercosur's regional trade bloc
In which regional or multilateral trade blocs does Brazil participate?
Paper Undergraduate
Why service marketing and product marketing are fundamentally identical
Marketing a product is not fundamentally different than marketing a service. Even those who would disagree with this statement would agree that there are many similarities between the two.
Paper Undergraduate
LG Electronics' rise to prominence in the mobile phone industry
Though founded as a company in 1958 LG Electronic (then called Lucky GoldStar), it wasn't until 1997 that LG created the world's first CDMA digital mobile handsets, which were supplied to Ameritech and GTE in the U.S.
Essay Doctorate
Ethical dilemmas in Boys and Girls Clubs of America
The essay focus on the Analysis of Personal and Organizational Ethics and Values between For-Profit and Not-for-Profit Organizations, in this case, the company profile of the company is outlined and the ethical dilemma that it faced or is currently facing. Part 3 focus on a personal reflections on the ethical actions that were taken in relation to the problem part 4 entails the critique of the actions of these companies based on two of the philosophical theories
Paper Undergraduate
How social media integration shapes customer service expectations
¶ … expectations customers have with regard to responsiveness and thoroughness of support changing as a result of social networks and the continual adoption of them by companies and marketing platforms?
Paper Doctorate
Google's dominance in web search and digital advertising services
Google Inc., the most dominant search tool on the Web, was founded in 1998 by Stanford University graduate students Larry Page and Sergey Brin. The two had been working since early 1996 on a search engine they called…
Essay Doctorate
Zara's marketing strategy and international retail expansion
Zara is a company that has used exciting marketing strategies to enable the company to grow into the mega-merchant that it is today. From humble beginnings Zara has become a world and industry leader.
Essay Doctorate
Financial analysis and valuation of Kinder Morgan, Inc.
The natural gas industry has changed dramatically, and is much more open to competition and choice. Wellhead prices are no longer regulated; meaning the price of natural gas is dependent on supply and demand interactions. Interstate pipelines no longer take ownership of the natural gas commodity; instead they offer only the transportation component, which is still under federal regulation. There are about 160 pipeline companies in the United States, operating over 300,000 miles of pipe. Of this, 180,000 miles consist of interstate pipelines. This pipeline capacity is capable of transporting over 148 Billion cubic feet (Bcf) of gas per day from producing regions to consuming regions?, and 123 natural gas storage operators, which control approximately 400 underground storage facilities. These facilities have a storage capacity of 4,059 Bcf of natural gas, and an average daily deliverability of 85 Bcf per day. Kinder Morgan is an American energy company; it is one of the largest pipeline transportation and energy storage companies in North America with more than 37,000 miles of pipelines and 180 terminals. Kinder Morgan Chairman and CEO is Richard D. Kinder, the company has approximately 8,000 employees and has a combined enterprise value of approximately $55 billion. Their companies include Kinder Morgan, Inc. (NYSE: KMI), Kinder Morgan Energy Partners, L.P. (NYSE: KMP), and Kinder Morgan Management, LLC (NYSE: KMR).