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Companies
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What is Companies?

Companies sit at the center of business education because they serve as the primary unit of analysis for understanding how markets, management, and economies function. Courses in business administration, organizational behavior, international business, and human resources all use the firm as a starting point for examining broader questions about competition, labor, strategy, and social responsibility. What makes companies academically interesting is their dual role as economic actors and social institutions — they generate products and profit while also shaping employment, culture, and public policy in significant ways.

Student papers on this topic approach companies from a wide range of angles. Some take a case-study format, examining specific organizations and markets, such as direct foreign investment decisions or the entry of Ford and General Motors into the Russian market. Others focus on functional areas like global human resources management, training and development practices, and quality management's effect on domestic and global competition. Policy-oriented papers address issues such as job outsourcing and its effects on the U.S. labor market, while ethics-focused essays examine corporate social responsibility and global sociocultural obligations. Leadership analysis also appears, looking at what makes executives effective in complex organizational settings.

A strong essay on companies should establish a focused thesis tied to a specific business function, market condition, or organizational challenge rather than attempting to describe a company in general terms. Evidence drawn from industry data, financial performance, or documented management practices carries the most weight. The most common pitfall is treating a company as a background subject rather than a lens — the firm should be used to illuminate a larger argument about markets, organizations, or strategy.

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Paper Undergraduate
TREO's economic development strategy for Tucson's regional growth
A regional economic development strategic plan provides a strategic framework from which specific decisions regarding development flow. The plan states the regional objectives, and provides guidance as to the types of…
Paper Undergraduate
The Economic Stimulus Act of 2008 as fiscal policy
With the subprime crisis looming, the Bush Administration signed into law the Economic Stimulus Act of 2008 on February 13, 2008. The act had three main components - tax rebates for individuals, tax cuts for businesses…
Paper Undergraduate
Knowledge management strategy and organizational challenges at Accenture
To the extent that Accenture excels at knowledge management is the extent to which it this globally-based consultancy can attain its long-term revenue and profit objectives. Critical to Accenture's day-to-day…
Paper Undergraduate
Steve Warshak and Berkeley Premium Nutraceuticals' fraudulent supplement marketing
There are three main things that a business needs to remember in order to stay out of trouble. First, always tell the truth about the products that you are selling, never cheat your customers out of money and don't be…
Paper Undergraduate
SEC reforms following the Bernard Madoff investment fraud scandal
It is the general theory of economics that in the Capitalist society the government ought to follow the laissez faire policy and let market forces decide rather than compel the entities by regulations and controls.
Paper Masters
Coca-Cola's growth strategy in a mature beverage market
Coca-Cola Company (KO) is a beverage maker that is seeking to renew growth despite the maturity of its core soda market. The company is seeking to develop new products and markets. In order to achieve this objective,…
Paper Doctorate
Employee compensation system design at Yang and Associates
Interview with Gregory Feldman, Human Resources Specialist at Yang and Associates
Paper High School
Concentrated versus decentralized manufacturing strategies for microprocessor firms
The global economy that exists in the world today requires most firms -- and all firms that wish to supply a global market -- to maximize the strategic placement of their manufacturing and operating facilities.
Essay Doctorate
Reducing customer service turnover through on-the-job training programs
There are many issues that can crop up when it comes to customer service. Because that is the case, companies have to consider how they can do more to help their workers learn all they need to know about customer service. When customer service teachings are ongoing, businesses are better able to properly train and retain employees who otherwise might not ever feel qualified to do their jobs.
Essay Doctorate
New product development strategies at Salesforce and Apple
The transformation of many diverse forms of customer, supplier, internal development, and research & development (R&D) insights into a consistent and productive platform for product development is key to long-term competitive growth. The reliance on advanced frameworks for organizing these diverse sources of innovation into taxonomies that can eventually be used to fuel new products is often called the New Product Development (NPD) process. As every company has a unique, highly differentiated and often highly customized business model, the same holds true for the NPD process. Companies over time define the NPD process to align with their unique technological and market strengths. Comparing the NPD process at Salesforce, the leading provider of SaaS-based CRM software versus Apple makes this point clearly. Salesforce is known for very rapid product releases of the CRM applications and exceptionally quick updates. Conversely, Apple is known for being slow and deliberate in their user experience design criterion and extremely secretive about their NPD process. Both companies are market leaders in their fields, one in a digital product and the other, in a physical product. As is the case with any 21rst century product, both have electronics and software heavily embedded within each of them. The digital product, which is Salesforces' CRM application, has a much more accelerated product development and testing cycle associated with it, as the company is aggressively pursuing market share against large, entrenched rivals. Conversely, Apple on the hardware side of businesses is often creating their own new markets through efficient use of intellectual capital and innovative, user experience-based designs. Both companies are market leaders in large part due to the success of their continual execution of their NPD processes and strategies.