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Companies
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What is Companies?

Companies sit at the center of business education because they serve as the primary unit of analysis for understanding how markets, management, and economies function. Courses in business administration, organizational behavior, international business, and human resources all use the firm as a starting point for examining broader questions about competition, labor, strategy, and social responsibility. What makes companies academically interesting is their dual role as economic actors and social institutions — they generate products and profit while also shaping employment, culture, and public policy in significant ways.

Student papers on this topic approach companies from a wide range of angles. Some take a case-study format, examining specific organizations and markets, such as direct foreign investment decisions or the entry of Ford and General Motors into the Russian market. Others focus on functional areas like global human resources management, training and development practices, and quality management's effect on domestic and global competition. Policy-oriented papers address issues such as job outsourcing and its effects on the U.S. labor market, while ethics-focused essays examine corporate social responsibility and global sociocultural obligations. Leadership analysis also appears, looking at what makes executives effective in complex organizational settings.

A strong essay on companies should establish a focused thesis tied to a specific business function, market condition, or organizational challenge rather than attempting to describe a company in general terms. Evidence drawn from industry data, financial performance, or documented management practices carries the most weight. The most common pitfall is treating a company as a background subject rather than a lens — the firm should be used to illuminate a larger argument about markets, organizations, or strategy.

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Essay Doctorate
Social media consumer empowerment and the United Breaks Guitars case
Social media is a powerful tool for consumers and businesses. This five page paper uses three sources to address this concept. the paper focuses on the video by Dave carroll "United Breaks Guitars." The video went viral and even became a harvard business review case study. Carroll also got a book deal, where he talks about the ways social media is changing business.
Paper Doctorate
Growing importance of research assistance companies and education markets
¶ … research assistance companies including the creation of new education markets, the streamlining of research methods and the financial benefits to students, teachers and the staff members of the research companies.
Paper Undergraduate
Kinko's revenue decline and strategic options analysis
Situational analysis -- who what where when why Kinko's revenues have declined by three percent from 2002 to 2003. The major reason behind the decline is slow growth in its consumer market and local business segments.
Research Paper Doctorate
Maytag Corporation's pricing strategy and market positioning
Describe the utility of that good to the immediate consumer (which may or not be another organization) and the consumer needs that the product or service meets.
Research Paper Doctorate
Measuring online advertising effectiveness and e-commerce challenges
¶ … company should decide how much they are willing to pay for online advertisement? Can you think of ways that they can measure the results from the advertising dollars spent?
Research Paper Doctorate
Wal-Mart's proposed environmental policy and consumer transparency standards
As an international retailer, Wal-Mart will make a long-term commitment to protecting the world's environment in the future, as well as continuing to provide its customers with the lowest prices, all of the time.
Research Paper Doctorate
Internationalization strategies for small and medium enterprises in global markets
Internationalization is the wave of the future for SME's. For decades large firms have realized the potential benefits of the global market. Only recently have SME's attempted to branch out into the global market.
Research Paper Doctorate
The history and development of FedEx Corporation
The attempts at using airplanes for commercial transportation of goods started when the air planes started flying. One of the first air freight carriages took place in 1910 when a department store sent a bolt of silk by…
Research Paper Doctorate
Starbucks' mission statement and environmental responsibility practices
Seattle-based international coffee purveyor Starbucks presents their company's mission statement clearly and succinctly on their website: "Establish Starbucks as the premier purveyor of the finest coffee in the world…
Research Paper Doctorate
Dell's diversity management strategy and workplace integration
From America's elementary schools to the common parlance of the evolving American workplace, diversity has become one of the most popular buzzwords of today's current public discourse.