Social variables in business relationship development with Libyan companies
Libya is classified as a developing country (AMS, 2012), and although it has long had relationships with the West, it has been subject to UN sanctions for many years, essentially because of its foreign policy (BBC, 2004), which caused a rather volatile relationship with the United States and many other countries in the world. Whilst Libya was not at war with any of these countries, neither was it at peace, and there was suspicion and discomfort on both sides. All of that, however, occurred under the previous regime, which has now fallen, and with that in mind it is important to be aware of what Libya has to offer and how successful international business relationships can be established and maintained between it and the rest of the world in the future. Clearly, there are important and significant factors involved, and examining them is one way to address the issue.