Media's role in shaping messages and cultural perception of major events
Communication is integrally linked to the tools commonly available in a given period of time. But humans are loath to completely eliminate tools that have been employed to communicate with one another, even when they become archaic—or because that. For example, ephemera from letterpress printers is cherished and collected like many antique items, but letterpresses are still employed by guerilla artists—and received with great enthusiasm by their contemporary admirers (Wayzgoose, 2011). Still it seems the key drivers for choices of communication mediums are convenience, speed, accuracy, and relevance. These determinants, however, do not stand still in time. Convenience, for instance, is a highly relative term that has much to say about the cultural context in which the communication takes place. Inescapably, the influence of technology is reflected in the evolution of each key driver to its temporal context.