Consumer Perception
Essays

This paper is a thematic literature review on the halo effect in business. It concentrates on peer-reviewed books, articles and journals on the issues surrounding halo effects in business. It is organized thematically according to the various areas where the halo effect is felt in business. It also shows the gaps for future research on the halo effect in business.

Logistically, the different strategies employed by a B2B (Business to Business) versus a B2C (Business to Consumer) in managing their supply chain strategies stem from the nature of the customers of the different…

This paper answers several questions about marketing. The first question is about brand equity. The second question is about the concept of the product life cycle. The third question is about the use of interactive television and online services in marketing. The fourth question is on personal and business-related privacy issues while the fifth one is how these privacy issues can be addressed. The last questions is on the use of direct marketing.

¶ … Marketing' tutorial offers an overview of marketing concepts in a straightforward, textbook-like manner. Part I focuses on definitions. Marketing is broken down into its essential components.