Marketing plan with executive summary, market analysis, and SWOT assessment
Glisten & Shine is jewelry and accessories based company and shall be providing a variety of jewelry items such as necklaces, earrings, rings made from special customized gems, and later on would be diversifying its product line into bracelets, cufflinks, tie-pins, jewelry hair-pins and hair accessories, belts etc.
G&S's jewelry will be special as the customer will be able to re-use it over and over again and dye and re-dye it to suit his requirements, without spoiling the natural look. For making our product eye catching, we will make use of semi precious, transparent and/ or opaque crystal gemstone that will be coated with a special paste providing a natural precious look to the gemstones.