Email communication systems and features
Warby Parker, established in 2010, has become a successful online company that sells cheap and quality prescription glasses merging that with a social activity outlook. The problem is that WP wants to expand and look for new partners. They also want to develop their clientele. They are afraid that by doing so they may lose their original culture. They also want to get employees and stakeholders interested in their social projects without seeming to be intrusive. Finally, they want to know how to continue being fresh and innovate. Each of these steps would help WP with their marketing and move them to a new tier.
Until now, marketing has been largely word-of-mouth and via media. In order to expand and continue their direction, WP will have to focus on their brand image, as opposed to their brand identity; on innovating; and on formulating their Mission, Vision, and Culture. This will not only help them hire people who will fit in with their goals, but also help them market their company.