Integrated Marketing Communication Campaign for Target Corporation
This paper presents an integrated marketing communication plan for Target Corporation that aims to launch its operations in Canada. The plan includes key objectives, identification of the target market, the key message, selection and importance of promotional mediums, allocation of budget, and sales promotion concept that can drive sales performance of the company in the new market. This paper presents an integrated marketing communication plan for Target Corporation that aims to launch its operations in Canada. The plan includes key objectives, identification of the target market, the key message, selection and importance of promotional mediums, allocation of budget, and sales promotion concept that can drive sales performance of the company in the new market.