Business policy and strategy
As of March 27, 2012, there are 1,552 Panera bakery-cafes in 40 states and throughout Canada, which work to deliver fresh, authentic artisan bread and bakery products served in a warm environment by engaging associates (Company Overview, 2012, pp.1). In order to capture this warm environment, the most important part of the Panera business strategy is for the company to ensure that it provides a welcoming, safe, and reliable environment in which its employees and customers can work and interact. While this depiction contains the qualities of Panera's general environment, its task environment, which includes the many different ways in which the organization interacts directly and indirectly in order to achieve its overall goals of maintaining its standards of operation and quality, maintaining its customer base, maintaining a valued place amongst competitors, and most importantly, turning a profit.
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