Hotel
Essays

The first strategy is to promote the spa at the Watermark Hotel. The spa is a key strength and competitive advantage of the hotel. Many new hotels have spas in them, but few hotels have exceptional spas, something the Watermark has. A great spa can help attract both business travellers looking for a break after a hard day at work.

Transforming commentaries on Government, Society, and Culture in American Life

Transformations in Lewis Lapham's Hotel America

This paper presents research on integrated marketing communication (IMC) strategies and its applications with respect to brand equity in the hospitality industry. After briefly introducing the company (Starwood Hotels and Resorts), the paper proceeds by discussing its integrated marketing communication (IMC) strategies and critically explaining how they contribute towards enhancing its brand equity.

The Advantages and Disadvantages of Hotels Affiliating with a Brand

Sustainability and the benefits derived from its implementation have become a contentious issue within the hotel industry. Populations, particularly in emerging markets, continue to expand at a very rapid pace.

The Standard Hotel in the Meatpacking District in New York City belongs to famous hotelier Andre Balazs, who owns, among other hotels in New York, the Mercer. The Standard Hotel is placed over concrete pylons and is…

Within the hotel industry, upstairs guests are defined as travelers that crave intimacy and "who spend less time in public areas and prefer private spaces such as bedrooms over more social spaces such as lobbies and…

¶ … Spring Street Restaurant of Hotel Windsor

The article discusses the purchase of insurance policy and strategy by a hotel manager as part of ensuring effective risk management in the business. The first two sections examine the shift from self-insurance by the hotel to property insurance and the differences between independent agency system and exclusive agency system. The final section examines payment of loss incurred by a building insured by Delta insurance, which has a reinsurance agreement with Eversafe Re.