Industrial trends, capability gaps, and corporate-level strategic alliances
This is an analytical paper conceptualizing the strategic activities of a corporate firm. The firm in this context, Lululemon has had a major breakthrough into the industry and trade of sport apparels. Barriers putting the company at lower competitive advantages have been detailed. In addition to the the strategic approaches of the company, an implementation plan suggestions has been stipulated as well as the necessary procedures in effectuating the strategic change.