Green Mountain Coffee Roasters: Five forces analysis and industry attractiveness
This paper is about the Green Mountain Coffee case. The paper contains a number of different components, including a SWOT analysis, a Five Forces analysis, an analysis of the industry's (and company's) key success factors. There is also a recommendation for action included, that ties the company's opportunities together with its overall strategy.
Virtual organization expansion: comparing IPO, acquisition, and merger strategies
Abstract Order # A2059989 Topic: Corporations Law
In this paper, the author's task is to develop a corporation strategy that would enable a highly successful privately held corporation "to become public". He has to evaluate the strengths weaknesses opportunities of three different approaches offered by the corporations law: Going public through an Initial Public Offering (IPO), acquiring another organization in the same industry, or Merger and Acquisition (M&A). In evaluating the potential advantages and risks that all three approaches are linked to, the author will come to the result that recommending the acquisition of another company in the same industry is the financially and managerially most sound decision for the company.
Principle Marketing
Based on the successful merger of Orange and T-Mobile, the company is one of the world's largest mobile operators and the second leading operator throughout Western Europe. The company has over 30M subscribers worldwide, with 10M on the more profitable and long-term post-paid plans and leads Europe with over 1.5M users subscribing to the GSM 3G speed class of performance (Orange Investor Relations, 2012). As of January, 2012 the company and its subsidiaries operate in 25 nations worldwide and has an aggregator market share of 40.4% and one of the highest consistent Average Revenue Per User (ARPU) levels of 31.6, netting an average minutes per user or subscriber of 190 minutes
(Orange Investor Relations, 2012). Despite these impressive statistics however, Orange is suffering for a very high level of customer churn in its core markets, is challenged with how to ramp up into the smart phone market globally (which could revolutionize their business if they succeed at it), and continual lean process improvements over time (Andlauer, Pouillot, 2011) (Orange Investor Relations, 2012). The continual consolidation of the European and global telecommunications provider industry as evidenced by rapid price declines (Benzoni, Deffains, Nguyen, Saleese, 2011) and the nationalization of telecommunications services by governments is increasing the intensity of competition (Clifton, Comín, Díaz-Fuentes, 2011). Amidst all of these challenges the potential of 3G networks and their high ARPU levels offer considerable upside revenue potential for the company going forward (Orange Investor Relations, 2012). Smartphone integration will be integral to this effort however.
The intent of this strategic marketing plan is to provide an audit of the company today, an assessment of their macroenvironment, market analysis, competitive overviews, market shares of competitors, profitability analysis and SWOT analysis of the company, The core strategy of the company will also be assessed. Marketing mix decisions and control points will also be provided as part of the analysis.