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Market Share
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What is Market Share?

Market share measures the portion of total sales a company captures within its industry, making it a foundational concept in business education. It appears prominently in marketing, strategic management, and economics courses, where students are expected to connect a firm's competitive position to its broader operational decisions. The topic is academically compelling because it bridges quantitative analysis—how much of a market a company controls—with qualitative strategy, including how businesses attract customers, price their products, and respond to rivals. Understanding market share also helps explain why companies succeed or struggle even within growing industries.

The papers archived on this topic approach market share from several directions. Many use case studies of specific companies and industries, including Macquarie Bank, Ford Motor Group, Anheuser-Busch, and Australian telecommunications providers, to examine how real businesses compete for customers and revenue. Others apply structured analytical frameworks such as SWOT, PESTEL, and Porter's Five Forces to assess competitive positioning. Some papers take a strategic lens, evaluating pricing, product mix, and customer loyalty programs as tools for protecting or growing market share, while others are organized around business planning and management reporting.

A strong essay on market share grounds its thesis in a specific company, industry, or strategic question rather than treating the concept in the abstract. Evidence drawn from industry data, competitor comparisons, and consumer behavior carries the most weight. Effective papers connect market share figures to concrete business decisions—pricing, product development, or customer retention strategies. A common pitfall is simply reporting a company's market share without explaining the factors that drive it or the strategic implications for the business going forward.

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Staples Inc.'s digital advertising strategy and corporate responsibility initiatives

The paper is digital advertising projects for staples. It provides a definition of the business and marketing objectives. It performs a SWOT analysis as well as discussion of the competitors. It provides strategies and objectives for staples. It defines campaign goals, and utilizes digital media for product promotion. It States the budget as well as the timeline for the campaign.

Paper Doctorate

Glen Whelan on corporate social responsibility and political philosophy

¶ … Glen Whelan of the University of Nottingham discusses the political perspective of corporate social responsibility (CSR), which he claims is but one form of globalization, rather than a consequence of globalization.

Research Paper Doctorate

Market entry strategy for Elixa cold coffee product to Australia

Exporting a Ready-to-Drink Cold Coffee Product to Australia

Hong Kong's competition laws and market fair trading practices

Competition is a mainstay in business just as much as it is for any sports team. Businesses, in general, would probably rather that they have their industry all to themselves, but healthy competition drives the market.

Paper Doctorate

Major telecommunications equipment manufacturers and industry structure

The telecommunication equipment industry has undergone drastic developments and changes since the 1990s. The telecommunication equipment industry has become quite popular due to the tremendous increase in the use of communication services all over the world. This paper provides a deep insight into the major manufacturers involved in the telecommunication equipment industry. It also highlights the core policy transformations and privatization changes occurring in the global telecommunication industry which is affecting the service providers present in the industry.

Paper Doctorate

Marketing information systems and decision-making in organizations

This study examines the Marketing Information System and the various tools for use in this system. This system enables the organization to increase its efficiency on many levels through multidimensional reporting and other information system applications and reporting capabilities. Included in these tools are CRM and Geographical location systems in addition to other tools which are introduced in the study.

Essay Doctorate

Comparative financial performance of six companies in business simulation

We are dealing with five companies, Andrews, Baldwin, Chesty, Digby, Erie and Ferris. They vary in terms of overall sales, return on assets, market share, and productivity as well as their utilization shares, and S&P ratings (variable, with none in the A or top range). Andrews is the base business model, with sales of $327 m and a profit in the last fiscal year of $46.3 m, or about 14.2%. While Andrews is the clear market leader, analysis and a SWOT show that there is a high potential for a merger or acquisition of one of the other firms, as well as some aggressive competitive movement.

Research Paper Doctorate

Technological disruption and piracy in the Latin American music industry

The music industry is undergoing a global technological revolution which has been induced by the introduction of Peer to Peer (P2P) file sharing services, and the proliferation of recordable CD equipment which his now…

Research Paper Doctorate

Microsoft's vaporware strategy and pre-announcement of Chicago

Given Microsoft's track record, it certainly appears that pre-announcement of Chicago were an attempt to thwart competition from rival products. Microsoft knows that information technology is one industry that is…

Research Paper Doctorate

Southwest Airlines' low-cost strategy and business model success

Before 1978, the federal government regulated the U.S. airline industry. Airlines were given profitable routes but were also obligated to serve unprofitable routes in the public's interest.

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