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Market Share
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What is Market Share?

Market share measures the portion of total sales a company captures within its industry, making it a foundational concept in business education. It appears prominently in marketing, strategic management, and economics courses, where students are expected to connect a firm's competitive position to its broader operational decisions. The topic is academically compelling because it bridges quantitative analysis—how much of a market a company controls—with qualitative strategy, including how businesses attract customers, price their products, and respond to rivals. Understanding market share also helps explain why companies succeed or struggle even within growing industries.

The papers archived on this topic approach market share from several directions. Many use case studies of specific companies and industries, including Macquarie Bank, Ford Motor Group, Anheuser-Busch, and Australian telecommunications providers, to examine how real businesses compete for customers and revenue. Others apply structured analytical frameworks such as SWOT, PESTEL, and Porter's Five Forces to assess competitive positioning. Some papers take a strategic lens, evaluating pricing, product mix, and customer loyalty programs as tools for protecting or growing market share, while others are organized around business planning and management reporting.

A strong essay on market share grounds its thesis in a specific company, industry, or strategic question rather than treating the concept in the abstract. Evidence drawn from industry data, competitor comparisons, and consumer behavior carries the most weight. Effective papers connect market share figures to concrete business decisions—pricing, product development, or customer retention strategies. A common pitfall is simply reporting a company's market share without explaining the factors that drive it or the strategic implications for the business going forward.

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Essay Doctorate

Triple bottom line as alternative corporate performance measurement

This paper answers three discussion questions about the triple bottom line, sustainability, corporate social responsibility and other related concepts. There is a question about the links between these ideas, and there is a question about the paradox lens and how it helps to frame the triple bottom line way of thinking.

Paper Doctorate

Maplin, Argos, and Currys e-commerce strategies in electronics retail

In this paper, we are going to be looking Maplin. This will be accomplished by focusing on the online strategy they have been utilizing, its effects, how it can be improved and the lasting impacts it has one stakeholders. Once this occurs, is when we will create a strategy that will help the company to deal with a host of challenges.

Paper Doctorate

SWOT analysis of iPhone 5C and 5S marketing strategies

Apple makes some of the most popular technological products in the world but even it faces stiff competition from cheaper competitors, particularly in the developing world. This paper compares two of Apple's most recent and popular offerings in the form of the 5C and 5S smartphone. The paper is structured like a SWOT analysis.

Essay Undergraduate

Cloud storage security and privacy concerns in Amazon, Apple, and Microsoft

The paper tackles public personal clouds. It performs a research on Amazon, apple, and Microsoft cloud drive and identifies; amount of free storage space, and annual cost for additional storage. The paper explores concerns for security of personal digital assets in the cloud. It identifies the kind of service level agreement (SLA) offered by personal cloud providers.

Paper Doctorate

Legal liability analysis of an unpaid intern's bicycle accident

This paper is a ten page legal memo answering four questions. These four questions detail various scenarios concerning a made up character named Chick who had an accident while working, helped a friend with some insider trading, advised a company on acquisition, gets discriminated against by prospective employees.

Paper Undergraduate

Net present value analysis of Facebook's potential merger with Twitter

the Merger of Facebook, Inc. And Twitter, Inc.

Paper Undergraduate

Google's acquisition of Groupon: NPV analysis and shareholder recommendations

Business – Corporate Finance - Net Present Value - Mergers & Acquisitions, Parts 1 & 2 Google, Inc. is a communications giant that regularly acquires smaller viable companies and pursues numerous projects. Its current consideration of a project will require calculations of the initial cash flow outlay, net cash flows for 5 years, cost of capital, present value of cash flow, net present value and possible added value to shareholders. Google is also considering the acquisition of Groupon, which is a poor idea for Google’s shareholders but an attractive idea for Groupon’s shareholders, given the pros and cons faced by each “side” of the possible acquisition. On balance, the consideration of mergers/acquisitions, their risks and benefits and their financing options show that Google is much farther ahead pursuing its own coupon business while Groupon is in distinct danger of extinction.

Research Paper Undergraduate

Ethical issues in deceptive advertising, unfair practices, and product safety regulation

Business often encounter legal and ethical challenges as they undertake their daily profit-oriented activities. This is seen from PharmaCare's case as ethical issues related to deceit and unfairness are identified. The study has also identified some of the legal hurdles that the company will have to overcome as it sets its operations in Colberia.

Essay Doctorate

Market segmentation and targeting strategies for adult pleasure products

Marketing a new company needs to take into consideration elements such as an analysis of the competition, an environmental analysis, a proper discussion of strengths and weaknesses and a market segmentation. This will result in the definition of the customer and of the market where the company will operate. For a particular case, this is what this report proposes to do.

Paper Undergraduate

General Mills' financial performance and asset management strategy

Despite its large size and established market position, General Mills, like any other company, has to grapple with those factors that, if not properly addressed, could have a negative effect on performance.

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