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Market Share
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What is Market Share?

Market share measures the portion of total sales a company captures within its industry, making it a foundational concept in business education. It appears prominently in marketing, strategic management, and economics courses, where students are expected to connect a firm's competitive position to its broader operational decisions. The topic is academically compelling because it bridges quantitative analysis—how much of a market a company controls—with qualitative strategy, including how businesses attract customers, price their products, and respond to rivals. Understanding market share also helps explain why companies succeed or struggle even within growing industries.

The papers archived on this topic approach market share from several directions. Many use case studies of specific companies and industries, including Macquarie Bank, Ford Motor Group, Anheuser-Busch, and Australian telecommunications providers, to examine how real businesses compete for customers and revenue. Others apply structured analytical frameworks such as SWOT, PESTEL, and Porter's Five Forces to assess competitive positioning. Some papers take a strategic lens, evaluating pricing, product mix, and customer loyalty programs as tools for protecting or growing market share, while others are organized around business planning and management reporting.

A strong essay on market share grounds its thesis in a specific company, industry, or strategic question rather than treating the concept in the abstract. Evidence drawn from industry data, competitor comparisons, and consumer behavior carries the most weight. Effective papers connect market share figures to concrete business decisions—pricing, product development, or customer retention strategies. A common pitfall is simply reporting a company's market share without explaining the factors that drive it or the strategic implications for the business going forward.

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Paper Undergraduate

European Union antitrust investigation into IBM's dominant market position

The competitive environment that characterizes today's global economy has determine numerous companies to resort to anti-competitive practices and international organizations to establish sets of rules and regulations…

Knowledge asset management and expansion strategy for Dirt Bike USA

Carl Schmidt, CEO and Steven McFadden, COO

Paper Undergraduate

Bilateral air service agreements and open skies agreements in aviation

The role of aviation in the globalization process has been very significant and important since the aviation industry can easily bring businesspeople together, enhance the movement of high-value, time-critical products…

Paper Doctorate

Ryanair's low cost leadership strategy and competitive position

Ryanair certainly has had an interesting history and represents an extraordinarily successful company. The company has pioneered the low cost leader strategy and crafted a niche for themselves in the European market in record time. Furthermore the company developed this niche to become the industry leader. Despite the company's success however, the industry is evolving and new challenges are constantly emerging. It is recommended that Ryanair maintain its position as well as possible during the economic downturn while simultaneously looking to increase its market share and expand through acquisition. In the long term it is recommended that the company focus on improving their customer service levels as well as their employee relations position.

Paper Doctorate

Business plan for Systemic Financial88 ERP software

Fundamental objective of this study is to provide business plan for System Software Technology. The organization intends to launch new innovative software in the market that will serve multiple functions for the small and medium business organizations. The proposed software is Systemic Financial88 ERP. The new product would make the company to record $1.03 million in sales in the first year, and $3.7 million in the third year. The net profit in the first year would also be $85,830 and the profit would increase by 10.06% in the second year and by 13.91% in the third year.

Paper Doctorate

Gillette ProFusion razors marketing strategy and customer segmentation

The process of globalization has determined a series of changes in the business environment that companies address. The competition increases, determining companies to develop innovative ways in which they can gain…

Essay Doctorate

Target Corporation: mission, vision, and competitive analysis

Abstract One of the largest retailing companies in America, Target Corporation (known simply as Target) is a NYSE listed publicly traded entity. Currently, in terms of size, Target takes the number two slot after Wal-Mart. In this text, I come up with a concise analysis of the company with a special emphasis on its vision and mission, how it is impacted upon by Porter's five forces of competition, its SWOT and strategies it may utilize to enhance both its profitability and competitiveness. Further, I also highlight the various corporate governance issues affecting the decisions of the entity and how they can be handled.

Essay Doctorate

Infosys's blue ocean strategy and competitive repositioning

Infosys is a company that began operating on a shoestring budget in 1981 in Bangalore, India. The company started very small but has been able to grow tremendously over the years because the managers were willing to take risks. This essay looks at the possibility of the company moving from a red ocean of bloody competition, to a blue ocean in which creative forces move the company into waters that have been previously untried.

Paper Doctorate

Sberbank's evolution and strategic transformation in Russian banking

Over the last several years, the banking industry in Russia underwent a major transformation. As the traditional institutions of the past, have been evolving into global financial centers.

Paper Undergraduate

Intel's evolution from microprocessor manufacturer to platform developer

Intel Corporation has progressed from being primarily a memory electronics, integrated circuit and microprocessor manufacturer to being a leader in the area of electronics platform development.

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