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Market Share
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What is Market Share?

Market share measures the portion of total sales a company captures within its industry, making it a foundational concept in business education. It appears prominently in marketing, strategic management, and economics courses, where students are expected to connect a firm's competitive position to its broader operational decisions. The topic is academically compelling because it bridges quantitative analysis—how much of a market a company controls—with qualitative strategy, including how businesses attract customers, price their products, and respond to rivals. Understanding market share also helps explain why companies succeed or struggle even within growing industries.

The papers archived on this topic approach market share from several directions. Many use case studies of specific companies and industries, including Macquarie Bank, Ford Motor Group, Anheuser-Busch, and Australian telecommunications providers, to examine how real businesses compete for customers and revenue. Others apply structured analytical frameworks such as SWOT, PESTEL, and Porter's Five Forces to assess competitive positioning. Some papers take a strategic lens, evaluating pricing, product mix, and customer loyalty programs as tools for protecting or growing market share, while others are organized around business planning and management reporting.

A strong essay on market share grounds its thesis in a specific company, industry, or strategic question rather than treating the concept in the abstract. Evidence drawn from industry data, competitor comparisons, and consumer behavior carries the most weight. Effective papers connect market share figures to concrete business decisions—pricing, product development, or customer retention strategies. A common pitfall is simply reporting a company's market share without explaining the factors that drive it or the strategic implications for the business going forward.

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Paper Doctorate

Delta Airlines' competitive strategy and financial challenges in monopolistic competition

This paper discusses recommended strategy for Delta. The strategy flows from an environmental analysis, internal analysis and competitor analysis.

Research Paper Doctorate

Crestor's product life cycle: analyzing the statin drug's market trajectory

Crestor's Product Life Cycle: The Bloom Is Off The Statin Drug Rose

Paper Undergraduate

Creativity and innovation in business competitiveness and organizational performance

In this paper, we are discussing what mindset individuals must have to be successful in business. As this is playing an increasingly important part, in helping to determine how successful a firm will be in the future. Once this is completed, we provide a sample survey that can be used to see the extent of how these ideas are being embraced by executives around the world.

Paper Undergraduate

Market development plan for Orange Julius organic smoothies

Orange Julius Organic Smoothie Alternative Market Development Plan

Essay Doctorate

Kmart's decline and competitive challenges in retail

In this paper, a financial analysis is conducted on Kmart for the years prior to and immediately following its Chapter 11 filing in 2002. The analysis seeks to determine what went wrong with the company and what steps it took to restore its financial health.

Paper Undergraduate

Comparative analysis of Qantas, Virgin Blue, and Air Australia Airways

This paper compares and contrasts the organizational cultures of three of Australia's major airlines. It assesses their labor relations, leadership, and overall goals in the currently troubled marketplace. It concludes with advising investors on what is the best selection of all three airlines in which to invest, in terms of likely ROI in 10 years.

Essay Doctorate

Apple's corporate success and competitive advantage strategies

Apple Computer is one of the great corporate success stories of the past decade. On the back of a successive string of hit products, the company has experience rapid growth over the past several years.

Paper Doctorate

SABMiller's growth strategies and expansion across Africa and international markets

The following is a case study of one of the most prominent breweries companies in Africa. The SABMiller breweries Company has grown since it begun over the years adopting different business strategies for its survival in the market. The twentieth century, SABMiller's operation faced difficulties due to the apartheid regime. Currently, SAB has developed due to careful choice of markets; they choose only potential markets in growing economies. They have also grown due to the high quality of their beer, which beats local bears.

Paper Doctorate

The knowing-doing gap in international human resources management

¶ … Gap, by Jeffrey Pfeffer and Robert Sutton

Wealth accumulation strategies in Studwell's The Asian Godfathers

In this paper, we are seeking to understand the role of Asian billionaires and the impact of the tremendous amounts of growth in the region. This is accomplished by looking at a number of factors from the book the Godfathers of Southeast Asia with an emphasis on: comparing this class with other societies around the world (i.e. the United States), the extent these individuals are using free trade to create wealth and if the ideas of Milton Freedman will be proven to be correct. This is the point that we can make inferences about how a host of factors will affect economic growth and the different societies throughout the region.

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