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Negotiating
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What is Negotiating?

Negotiating is the process by which two or more parties work toward a mutually acceptable agreement, and it sits at the heart of business education across courses in management, organizational behavior, conflict resolution, and strategic planning. The topic is academically interesting because it draws on psychology, economics, and communication theory simultaneously, requiring students to analyze not just tactics but the underlying interests, power dynamics, and information asymmetries that shape outcomes. Business programs treat negotiating as both a practical skill and a theoretical subject, making it one of the few topics where real-world application and scholarly analysis reinforce each other directly.

The papers archived on this topic approach negotiating from several distinct angles. Some focus on strategy analysis, examining how parties frame issues and pursue interests across the table. Others take a case-study approach, using specific business scenarios such as the VacationSpot and Rent A Holiday trans-Atlantic merger or the P&G and Wal-Mart relationship to ground abstract principles in concrete decisions. Additional papers treat negotiating within the context of conflict management, mergers and acquisitions, or technology-sector deals, while comparative and applied analyses explore how different strategies produce different terms and agreements.

A strong essay on negotiating needs a focused thesis that goes beyond describing a process and instead argues something specific about strategy, outcomes, or party interests. Evidence drawn from identifiable business cases or named agreements tends to carry more weight than broad generalizations. The most common pitfall is conflating positions with interests — strong essays consistently distinguish what parties demand from what they actually need, since that distinction drives the most persuasive analysis of why negotiations succeed or fail.

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Over the last several years Wal-Mart has had a major effect on what is happening around the globe. This is because the company is the largest purchaser and retailer of a variety of products ranging from: toys to…
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