Edwards v. Pepsico Company and Product Safety
In the case of Edwards v. Pepsico, 268 Fed. Appx. 756, 2008 U.S. App, Mr. Edwards had three fingers cut off of his dominant hand while working on a bulk bag unloading unit (BBU) at his place of employment, Whitlock Packaging Corporation, Inc. (Whitlock). His lawsuit claimed that, under Oklahoma state-law theories of manufacturers' product liability and gross negligence, defendants were responsible for design flaws in the BBU and a failure to warn of safety concerns.
Positioning and Brand Loyalty: Sports Events Usually
Sports events usually include activities like conferences, fundraising, exhibitions, promotions, product launches, social events, and others. During such events, event organizers have several responsibilities including…
Multinational corporations serving bottom-of-pyramid consumers in emerging markets
The emphasis on how to create a profitable business model for those countries and entire regions of the world with per capita incomes below $10,000 a year is typically referred to as marketing to the Bottom of the Pyramid (BOP). There are several thought leaders who have intensively the business and market development, pricing, product development and services in nations and regions of the world who have low per capita incomes. The foremost expert in this field was the late C.K. Prahalad, who was the most prolific researcher and writer of many of the experts and thought leaders covering this area of global commerce (Prahalad, 2004). In striving to create business models for the BOP nations and regions of the world, C.K. Prahalad and others found that the critical success factors that multinational corporations (MNCs) can use to better serve customers in this market include using Corporate Social Responsibility (CSR)-based strategies and initiatives; support for direct Foreign Direct Investment (FDI); the ability to tailor not only products but also the processes that deliver product design, services and support; and a willingness to create a more unified, locally-focused supply chain (Gouillart, 2008). These four factors are what differentiate the companies that attempt to capitalize on the massive amount of growth in the BOP-based nations and regions of the world relative to those that succeed. (Varadarajan, 2009). One of the main take-aways of the research completed for this analysis is the critically important role the attitudes and beliefs of governments are to Foreign Direct Investment (FDI), the ability these governments to nurture and foster investment in infrastructure in conjunction with partners, and the presence of advanced learning & Research & Development (R&D) centers including university research (Gouillart, 2008) (Kennedy, 2004). All three of these factors also emerged as the catalyst of BOP growth and market formation in the extensive research Dr. Prahalad completed in his native country of India, and also through the Asian region (Prahalad, 2004).
Pepsi Ratios Pepsi Performance Assessment Ratio Analysis
Despite the fact that Pepsi appears to be struggling with liquidity, the company's debt ratio continues to climb, suggesting that the company is attempting to borrow its way out of its problems. This is an ineffective strategy over the long-term, and a reduction in the company's debt ratio would be expected in the next several years if the company hopes to remain solvent and profitable. The return on assets has also been dropping in a disappointing fashion, and though the high P/E ratio suggests investors remain confident