Profitability
Essays

Brett Flayton, CEO of Flayton Electronics, is facing the most critical crisis of his career when it is discovered that 1,500 of 10,000 transactions have been compromised through an unprotected wireless link in the real-time inventory management system. Brett has to evaluate his obligation to let customers know of the massive leak of private data, define a communication strategy that would notify customers across all states of the potential security breach, and also evaluate the extent to which the Flayton Electronics' brand has been damaged in the security breach. In addition, steps that the company can take in the future to avert such a massive loss of customer data also needs to be defined and implemented. Assessing the Obligations to Customers Versus Keeping It Quiet Ethically, Brett Flayton has a responsibility to tell the customers immediately of the security breach (Sanderson, 2011). How he chooses to sequence the communicating of the breach to customers has clear implications on the ongoing investigation by the security service. It will also have a major impact on the ability to completely solve the firewall situation, determine if it was negligence or if in fact the company was hacked, and whether those responsible have greater control than the senior management team at Flayton Electronics realize. In all data breaches there are major impacts on profitability and long-term viability of a business (Gatzlaff, McCullough, 2010). The costs associated with a data breach, both directly and indirectly, can cripple a business. Worse still, not responding at all and being seen as trying to cover it up can virtually assure a business will not be trusted anymore. Brett, the CEO, must decide if this risk is worth taking or not, and whether disclosing the information to customer's would lead to the investigation being compromised. The also has to consider how pervasive the potential link is as well. Based on these considerations and the potential that customer's credit cards are being used without their knowledge, he needs to make a statement immediately. Before making the statement however he needs to contact Experian, Transunion and Equifax, the three top credit reporting agencies, and tell them the credit cards numbers that have been breached. He also needs to pay for lifetime monitoring for all credit cards and identities of those affected, offering it to the victims of the theft at no charge if they choose to enroll. He needs to move beyond just protecting his company to actively protecting his customers too, no matter what the cost.

Over the last decade the internet has transformed the manner in which people all over the world socialize and connect. The internet social network MySpace.com was one of the first and remains the most popular of all…

The aim of the present study is to develop management understanding of many of the materials and technical aspects of hotel development, construction, renovation, remodeling, modernization and reconstruction.

The proposed study will be guided by the following research question: "How can strategic alliances provide a competitive advantage, improved performance and profitability for companies competing in the hospitality…

The modern day society is still striving to overcome the impediments of the economic crisis that commenced in 2007 in the United States real estate sector. The crisis left people unemployed, losing their life savings, and the economic agents in hurdle. Still, in these difficult times, the leading American manufacturer of automobiles reemerges as a strong and stable organization. Ford Motor Company has not used federal funds to overcome the crisis, but has focused on reconsolidating itself in order to restore its balance and financial stability. Today, the organization is revealing the first signs of this stability, yet challenges still remain.

Microeconomics on the Automotive Industry

Enron began as an intestate pipeline company from a merger of Houston Natural Gas and InterNorth of Omaha (Canadian Broadcasting Company 2006). The former chief executive officer of Houston Natural Gas, Kenneth Lay,…

Assuming that a personal interview is being conducted, what is the target population for this study? What sampling frame can you use? What sampling technique do you recommend for this study?

When used in the same sentence the concepts of corporate fiscal responsibility and social responsibility create an oxymoron. The expectations of corporate management, stockholders, and government oversight do not equate…

Explain the key competitive forces in the airline industry (10)