Promotion
Essays

Based on the successful merger of Orange and T-Mobile, the company is one of the world's largest mobile operators and the second leading operator throughout Western Europe. The company has over 30M subscribers worldwide, with 10M on the more profitable and long-term post-paid plans and leads Europe with over 1.5M users subscribing to the GSM 3G speed class of performance (Orange Investor Relations, 2012). As of January, 2012 the company and its subsidiaries operate in 25 nations worldwide and has an aggregator market share of 40.4% and one of the highest consistent Average Revenue Per User (ARPU) levels of 31.6, netting an average minutes per user or subscriber of 190 minutes (Orange Investor Relations, 2012). Despite these impressive statistics however, Orange is suffering for a very high level of customer churn in its core markets, is challenged with how to ramp up into the smart phone market globally (which could revolutionize their business if they succeed at it), and continual lean process improvements over time (Andlauer, Pouillot, 2011) (Orange Investor Relations, 2012). The continual consolidation of the European and global telecommunications provider industry as evidenced by rapid price declines (Benzoni, Deffains, Nguyen, Saleese, 2011) and the nationalization of telecommunications services by governments is increasing the intensity of competition (Clifton, Comín, Díaz-Fuentes, 2011). Amidst all of these challenges the potential of 3G networks and their high ARPU levels offer considerable upside revenue potential for the company going forward (Orange Investor Relations, 2012). Smartphone integration will be integral to this effort however. The intent of this strategic marketing plan is to provide an audit of the company today, an assessment of their macroenvironment, market analysis, competitive overviews, market shares of competitors, profitability analysis and SWOT analysis of the company, The core strategy of the company will also be assessed. Marketing mix decisions and control points will also be provided as part of the analysis.

The marketing plan delivers the various strategies that All Technology Computer will use to enhance competitive market advantages. The paper discusses the company mission statement and the strategies that the company will use to align its mission statement with its strategic objective. The brand differentiation is an effective marketing tool to enhance marketing advantages and IMC has been identified as an effective marketing tool within the business environment. More importantly, the company will be operating in the U.S economy and the company will take the advantages of the economic and technological superiority of the US to deliver high quality product and services.

This paper evaluates fascism in the interwar period, which was relatively sound political idea that comprised of a doctrine and an action. The evaluation begins with a discussion of the appeal of fascism during this period and the factors that contributed to its rise in Germany. This is followed by discussion on fascism as a third way and the appealing aspects about the fascist message.

This is a business plan about a retail pharmacy. The plan covers off in its contents all of the following areas of interest: executive summary, organizational structure, marketing plan and financial plan. There is a pro forma income statement included and there is also included in this paper an org chart.

India is currently the third largest economy of the globe, surpassed only by the United States and China (and the European Union, yet this is not an individual country). India has traditionally been a rather enclosed economy, with its economic operations focused mostly at the domestic level and limited interactions within the international market place.

This paper discusses the additional roles or core competencies of an advanced nurse practitioner. These roles or competencies are as a researcher, collaborator, clinician, consumer advocate, manager of systems, consultant, change agent and leader-skills negotiator. It also discusses how she can improve healthcare delivery and outcomes and how she will implement these additiional roles in her professional development.

This case study is about a dilemma which is faced by a boss who now has to decide whether to present her subordinate's work as her own and recognize his efforts by promoting him and granting him a raise in his salary or give full credit to her subordinate. Janice is a qualified researcher who is heading the research and development department in a company. She has an assistant named John who is not being paid much for the work he does. John, however, works hard in order to make both ends meet. His performance appraisal indicates that his performance is more than satisfactory.

This paper is a thematic literature review on the halo effect in business. It concentrates on peer-reviewed books, articles and journals on the issues surrounding halo effects in business. It is organized thematically according to the various areas where the halo effect is felt in business. It also shows the gaps for future research on the halo effect in business.

This paper discusses the issue of endangered species from an ethical perspective. It examines the erroneous notion that the interests of animals are fundamentally different from the interests of humans. It discusses the consequences of animal extinction on the ecosystem and the threats posed to the preservation of the human species.

The five-chapter study investigates Egypt's diplomatic position with respect to the Nile Basin Initiative, the various actors that are involved in this multinational enterprise and what steps can be expected in the near term in prosecuting its water-related goals in the region. A discussion concerning Egypt's interest in the Nile waters as well as those of the various Nile Basin countries is supplemented by primary research consisting of interviews with Egyptian principals and a convenience survey of Egyptian consumers concerning the Nile Basin issue.