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Strategic Management
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What is Strategic Management?

Strategic management is the process by which organizations define their long-term direction, allocate resources, and make decisions designed to achieve competitive advantage and sustained success. It sits at the core of business education, appearing in undergraduate capstone courses, MBA programs, and specialized courses in healthcare administration, public policy, and international business. The field is academically rich because it requires integrating multiple disciplines — economics, organizational behavior, finance, and marketing — to explain why some organizations outperform others in dynamic markets.

The papers archived on this topic reflect a wide range of approaches. Case-study analysis is especially common, with papers examining specific companies and organizations — including eBay's expansion into Asia, USA Truck, and Procter & Gamble's international development — to apply strategic frameworks to real-world decisions. SWOT-based internal analysis appears frequently, as do papers focused on organizational change, business policy, and the creation of public value in non-corporate settings like healthcare organizations. Comparative and applied approaches dominate, meaning students are generally expected to move from theory to concrete strategic recommendations.

A strong essay on strategic management grounds its thesis in a clearly defined organizational context and a specific strategic problem, rather than surveying strategy in broad, abstract terms. Evidence drawn from market data, internal capabilities, competitive positioning, and measurable outcomes carries the most weight. The most common pitfall is listing strategic concepts without connecting them to the particular organization under analysis — frameworks like SWOT should drive argument and recommendation, not serve as a template filled in mechanically.

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Paper Undergraduate
Corporate culture and employee morale in company mergers
The huge cost savings sometimes cited by management of two companies who are in a merger process do not necessarily present the entire picture. Cost efficiencies of combined companies are self-evident at times, what is…
Paper Undergraduate
Balanced scorecard application to a small Chinese hotel
The balanced scorecard approach to the measurement of company performance is gaining popularity. This approach takes into account financial and non-financial aspects of company performance.
Paper Undergraduate
Customer loyalty and privatization in entrepreneurial ventures and nonprofit organizations
Why are some entrepreneurial ventures successful almost immediately while others fail to even reach break even status? What considerations should small business entrepreneurs keep in mind when they are deciding whether…
Paper Undergraduate
Branding strategies and trusted advisor status in global markets
Assessing the Influence of branding on consumer purchase behavior is begins with an analysis of how the accumulated effects of marketing strategies contribute to the permanency of branding and their accumulative effects…
Paper Undergraduate
Unilever's international ice cream marketing strategy and competitive positioning
The international business environment within which Unilever
Essay Doctorate
Communication and leadership in organizational performance management
he challenges in management control and discussion of perfromance management and Creating a Performance Learning system
Research Paper Doctorate
Gaming as an instructional strategy for nursing students' learning
Gaming as an Instructional Strategy to Enhance Baccalaureate Nursing Students' Learning
Paper Undergraduate
How organizational culture enables family organic farms to succeed
When family-run businesses such as organic farms succeed they do so because the organizational culture of both family and business are similar.
Paper Undergraduate
Strategic audit of FedEx Corporation during economic downturn
Current Situation. A. Current Performance
Paper Undergraduate
Tiger Airways' low-cost strategy in the Australian airline market
Tiger Airways was the third major entrant into the Australian discount airline industry. The airline, a joint venture of Singapore Airlines, RyanAir and investor's groups, entered the market with the intent to undercut…