Procter & Gamble CSR Strategy: Assessment and Recommendations
Procter & Gamble (NYSE:PG) reported $83B in Sales and earned Net Income of $10.7B in their latest full fiscal year which ended June 30, 2012 (Procter & Gamble). P&G continues to experience profitability declines, and in their most recent financial reporting provided guidance of organic sales growth of between 2% to 4% wile also reporting the successful sales of their Snack business in May, 2012. P&G also announced in February, 2012 that the company was initiating an aggressively cost reduction plan of trimming $10B over the next five years, with $8B in immediate cost reduction programs at trimming 5,700 non-manufacturing and corporate jobs (Procter & Gamble). P&G is looking to this significant effort to add 10% greater gross margin corporate-wide in the next two years. P&G, while having one of the most extensive global manufacturing and distribution networks, has seen deterioration of its more profitable, long-standing product lines. One of P&G's greatest strengths is its ability to continually create and launch innovative products. As several of the top-selling brands are struggling to retain market share globally, P&G has said they are investing heavily into bolstering their innovation processes and centers globally (Procter & Gamble). Regionally strong competitors throughout Brazil, India and China are also eroding P&G's market share (Procter & Gamble).
Dilmah Tea: Stakeholder Analysis and Marketing Mix
This paper is a marketing analysis of Dilmah Tea. The first section of the paper is a customer analysis, in this case the Russian and Australian markets, two of the company's biggest. The second section is a competitor analysis, focused mainly on Unilever (Lipton) and Ahmad Teas. The third section analyzes Dilmah's marketing strategy, including a perceptual map.
Triple Bottom Line: Costco's Social, Environmental & Ethics
This paper is about the triple bottom line. There are two parts to the paper, the larger of the two parts focusing on the specific implementation of the triple bottom line by Costco, including what measures the company can use and how the social and environmental justice concepts can be applied.