Victoria's Secret: Trend Report
Victoria's Secret has a quintessentially feminine atmosphere as a store, although male consumers may occasionally enter it to make a purchase. The store looks like the inside of a woman's closet, complete with white, ornate sliding drawers to hide ruffled, feminine underwear, cloth satin hangers on which various slips are suspended, and delicate pillows and sachets. The color scheme is overwhelmingly pastel and white, and the satin garments shimmer in the ambient lighting from above. Despite the fact that it is an intimate apparel company, the store windows of Victoria's Secret proudly display bras and underwear without shame, suggesting that while the store creates a sense of being in a bedroom, there is also a sense of joyful exhibitionism in wearing the lingerie. However, most of the items are not aggressively sexy, and as the name suggests, possess a kind of wholesomeness. This is underlined by…… [Read More]
First, given the company's strong market share, its profitability, and its ownership by the larger Limited Brands, Victoria's Secret will emerge from the current global economic downturn with far less risk and damage than many of its smaller competitors (Victoria's Secret 2008; Hoover 2010). Another opportunity facing the company is the increase in current fashion trends of "sexy" outerwear and underwear as modeled by pop stars and the increasingly media-potent socialites of the day (VIP 2010). Victoria's Secret has already begun to capitalize on these opportunities and continuing to do so will improve its external position.
The economic downturn also creates something of a threat for the company, however. As a luxury brand, Victoria's Secret runs the risk of losing clientele based on perceptions and realities of affordability and simple price competition in the market, and there is already evidence that this has occurred to some degree (Victoria's Secret 2008;…… [Read More]
apid price declines from lingerie produced in third-world nations and the growth of discounters selling knock-off products.
Shortages of key raw materials is also directly impacting the company's ability to accurately predict and respond to store demands for specific mixes of products.
QUESTION # 5- HOW HAS the COMPANY CHOSEN to COMPETE? WHAT AE the ELEMENTS of ITS STATEGY? e.g, LOW COST SUPEIO CUSTOME SEVICE, ETC)
Victoria's Secret has been very successful due to first the excellent execution of their branding strategy that stresses the values of being feminine, sexy, sophisticated and products of quality has worked very well for the company. In addition, the ability to quickly and successfully launch new products has greatly contributed to the company's success, in addition to the front-line strategies that are shown in Figure 3, Focus at the Front Line, (Marketing Leadership Council, 2002).
Figure 3: Focus at the Front Line
What underscores…… [Read More]
We went into a Victoria's Secret store, and recorded our observations. These were then evaluate against what we learned in Underhill about the differences in the way men and women shop. We sought to evaluate the store on a few different dimensions, including store design, merchandising and the way that the store seeks to influence buyer behavior. At the conclusion of the report, we will offer some recommendations to Victoria's Secret with respect to enhancing their in-store presentation.
Before even entering the store, we noticed something unusual about Victoria's Secret. There were men, but they were outside. We stopped to observe this, and found that very few men would actually go into the store. They would arrive, always with a woman, and would either wait outside or walk away. Victoria's Secret seemed almost like a "no man's land," even though one might think that a man would…… [Read More]
" Instead of establishing a set rhythm as with his rhyme scheme, he punctuates in order to delineate an end of a particular episode within the poem which also helps the audience understand when and where his narration changes. Each period concludes an establish section of the poem, the first period ends on "Over her, thrashing and thrusting until he was spent." (ln 8), which importantly ends his narrative of Victorian sex. The following breaks each connote the ending of one thought tangent and the beginning of another. The implication on narrative voice occurs through the shifting of his speaking tone and message after periods. In his first address the narrator is informative, the second he is reflective and the third he places mockery on contemporary standards. Thus, punctuation in this case is use to delineate what specific theme and audience he is address. The use of commas is also…… [Read More]
.. A very fine negro girl, about eight years of age" or "Wanted immediately, a Negro boy... not above 15 or under 12 years of age" and "To be sold one stout negro, young fellow, about 20 years of age" (Katyal; 1993).
These advertisements show a great deal about history. For example, not are these slaves only for sale in the Southern colonies. They were also in newspapers in the North.
For example, the woman who is described in this advertisement could only speak English. Therefore, she could not communicate easily with those New Yorkers, both white and black, whose primary language was Dutch. These advertisements also provided information about the clothing. They also shed light on the survival of Africanisms in dress and body adornment and proficiencies in occupations and language(s).
Consumption and the products that people want is highly dependent on the times. They are based on need.…… [Read More]
Business Plan for a New Business
Business Name: "Foot Junkiez"
Business Type: Sell customized footwear on eBay which people can put any name or image on them.
External environment analysis: PASTEL
Foot Junkiez is a customized online footwear store. The area urgently needs an upscale customized shoe shop because the current shops have insufficient selections. Currently, customers that need custom-made footwear must travel long distances to find the right footwear. Foot Junkiez will have an unrivaled, wide-range of different footwear. The size of Foot Junkiez collection is expensive following the different sizes that must be supplied per design. Foot Junkiez has a unique business structure that allows them to have a wide-ranging at the price of only storing one size per design.…… [Read More]
Infanticide in Australia
Infanticide is the act or practice of killing newborns or infants. It has been committed or performed in every continent and in every level of culture from the poorest hunters and gatherers to the richest and most advanced classes of people and from the time of our ancestors to modern age (Milner 1998). The act or practice has been so rampant that there is enough evidence on record to show that it has been more the rule than an exception and this evidence reflects that parents themselves kill their infants under distressing and stressful situations. The practice or act was so frequent in England in the 19th century that both the medical and the private communities had to think of ways to control the crime (Milner) described by medical practitioners as savage in a contradiction to human progress.
But infanticide is not a modern creation. It was…… [Read More]
For instance, renowned designer Barbara Matera explained that when Glenn Close first tried on the Norma Desmond costume described above, she "winced under its weight" (New York's Top Costume Shop Reveals Its Secrets 1996:3). The costume's designer, Anthony Powell, instructed Close to turn around and face the mirror, and "upon seeing the stunning result her whole attitude changed" (4). Other anecdotal accounts on the design process from Matera included: "e love shows that have underwear scenes" (referring to bustles, corsets, and pantaloons), and "bird costumes can be very taxing"; these comments provide some insight into the creative challenges that face costume designers and makers today.
Each character that appears in a production must be individually assessed, and gradually each movement of each character and each costume must then be integrated into a cohesive whole that presents the imagery desired. "At any rate," Cole et al. say, "slowly, harmoniously, must the…… [Read More]
Hello, my name is Fadi Awwad. Apologies for the late submission -- for some reason the due date was not showing on my Blackboard! The most recent book I read that really subverted the concept of Freytag's Triangle was probably The Crying of Lot 49 by Thomas Pynchon. In the spring semester 2014, I wrote a research paper on Pynchon for a course on postmodern narrative here at UHV. Pynchon is considered the postmodern novelist par excellence, so it is no surprise that The Crying of Lot 49 subverts traditional narrative structure.
Pynchon's short novel tells the story of a California housewife, Mrs. Oedipa Maas, who is given the duty of being executor for the estate of an ex-lover, Pierce Inverarity, who has just died. The central plot of the novel, however, hinges on whether Oedipa has inadvertently discovered the existence of a vast conspiracy called "The Trystero"…… [Read More]
CADWAE: Case Study
Did CADWAE have genuine BFOQs (Bona Fide Occupational Job Qualifications) in its ad?
Do not forget to review the company's slogan as given in the above facts.
Be sure to discuss Petunia's point-of-view as well as CADWAE's position and defenses.
Use legal authority to support your position as well.
In general, it is illegal to discriminate against a job applicant based upon characteristics pertaining to "race, religion, gender, national origin, age or other protected status" ("BFOQ," 2015). However, in certain limited circumstances, if an employer can demonstrate that "no member of the group" he or she is discriminating against could perform the job, he or she may do so, under an exception known as Bona Fide Occupational Job Qualifications ("BFOQ," 2015). For example, airlines may have mandatory retirement ages for pilots because of safety concerns; religious institutions may favor candidates of a particular religion; and modeling and…… [Read More]
What happened?" What happened was that many hotel restaurants have focused on providing their guests with better food that has them returning in droves: "Many restaurants in hotels are extremely competitive in both the quality of food served and the dining service" (Lee, 1998, p. 38). In response to precedent-setting losses in 1995, the hotel industry has been "looking for innovative food and beverage concepts intended to first and foremost make the hotel a center community," the American Hotel and Motel Association. Hotel service reports, including food service, which must be sufficiently compelling to keep hotel guests in-house while remaining sufficiently innovative to keep them from walking out the door (Lee, 1998). This point is echoed by Meryment (2006) who reports of Australia hoteliers: "There was a time, not long ago, when to eat in a hotel restaurant was akin to suffering a social death. Nobody, but nobody, would choose…… [Read More]
III. Media Strategy
The following are the key media objectives of the three dominant campaigns as defined in this plan. To successfully create an integrated marketing communications strategy that capitalizes on the unique strengths of each form of media, including the use of print, television, online and lickable advertising mediums. Here are the specific, quantified objectives of the media strategy:
To increase the unaided awareness of Godiva Chocolatier by 50% over the next 90 days as audited through interviews of the primary members of the target audience.
To attain both unaided and aided awareness of the next generation of Godiva Chocolates in the 20-35 age group.
To successfully coordinate and synchronize print, television, online and lickable media plans to maximize the number of impressions and levels of awareness on a both unaided and aided standpoint. To optimize the level of use of online advertising to order a lickable…… [Read More]
Welcoming the Metro Sexual Male and Saying Goodbye to the "Perfect" Woman
Beauty has always been emphasized in popular culture. But currents are pulling in different directions today as the myth of women's perfection is heightened by the exposure of photoshopped pictorials and as female comics like Lena Dunham take the "sexy" out of Sex and the City by portraying realistic womanhood with all its fat, wrinkles, spots and imperfections. As for men, the once rugged masculinity of the John Wayne type has given over to the Bradley Cooper/Tim Gunn type of well-groomed "metro sexuality." In one sense, it appears that the idea of woman as goddess is being, to an extent, displaced (or at least rivaled) by the idea of man as Adonis. In short, beauty -- in terms of manicured nails, good skin, and full-bodied hair -- is no longer just for women.
Evidence for this stunning claim…… [Read More]
Jesus' Teachings, Prayer, & Christian Life
"He (Jesus) Took the Bread. Giving Thanks Broke it. And gave it to his Disciples, saying, 'This is my Body, which is given to you.'" At Elevation time, during Catholic Mass, the priest establishes a mandate for Christian Living. Historically, at the Last Supper, Christ used bread and wine as a supreme metaphor for the rest of our lives. Jesus was in turmoil. He was aware of what was about to befall him -- namely, suffering and death. This was the last major lesson he would teach before his arrest following Judas' betrayal. Eschatologically speaking, the above set the stage for the Christian ministry of the apostles, evangelists and priests. Indeed, every Christian is called to give of him or herself for the Glory of God and the Glory of Mankind. The message at the Last Supper was powerful. People have put themselves through…… [Read More]
The Aryan Nations Web site describes edfearin as "an individual of cunning mind, violent tendencies and radical outlook who aided in the evolution of the Aryan Nations worldview as the organization moved into a future which was very different than that perhaps originally envisioned by the Aryan activists of past generations."
Aryan Nations as a Terrorist Organization
Setbacks since the 1990s has largely left the Aryan Nations a "shadow of its former self," (Hoffman 2006, 110). However small its membership might be relative to the population as a whole, the Aryan Nations remains a formidable force. The organization's Web site indicates a slight ideological change, towards more radical and violent approaches to creating a constant state of "revolution" to dismantle the current social and political order (Aryan Nations). The Aryan Nations remains committed to racial purification but "it is prerequisite and indeed necessary that 'the System' be disrupted and broken…… [Read More]
Legal Structure and Management of a National Level Sporting Organisation
Sports activities in the world today are becoming more popular and are attracting huge crowd. This is one of the reasons that have made sponsors to come in so as to help such clubs that are not able to support themselves financially. Through sponsoring, the sponsor is able to market and advertise its products within the stadium where the club is playing among other benefits. It is worth noting that sports are viewed as a means of income to each stakeholder including the players. Essendon football club has made Australia to be known worldwide because of the good performance the club has exhibited over the years.
Essendon Football Club is rated as a dynamic world class club in the Australian sporting arena. The success and competitiveness of the club is dependant on its set legal structure and proper management that…… [Read More]
International egulation of Tourism in Antarctica
Since the mid-1980s, Antarctica has been an increasingly popular tourist destination, despite the relative danger of visiting the largest, least explored -- and arguably least understood -- continent on earth. Beginning with the 1959 treaty establishing Antarctica as an international zone free of claims of sovereignty by nation's that had been instrumental in establishing research stations there, there has been almost constant negotiation about how to administer regulations pertaining to the preservation of life forms on the continent, what those regulations should be, and what sanctions should be applied and by whom.
To understand the depths of the negotiations, and the potential for discord, it is necessary to understand what the continent offer the 65% of global nations that are party to the 1959 and all subsequent treaties. To understand the possible future of Antarctica, it is necessary to outline treaty attempts to minimize…… [Read More]
Mrs. Warrant's Profession: The Intellectual, the Victim, and the Conventional Woman
Mrs. Warren's Profession" by George ernard Shaw was a play written more than a hundred years ago in 1894
The roles that women play in this masterpiece show that Shaw was far ahead of his time in his thoughts about what women should do and be. He presented a new vision of an intellectual, entrepreneurial woman and challenged the conventional roles imposed by society. He also included accounts of women victimized by a capitalist society and defended their rights to take whatever actions they had to in order to changer their circumstances even if that meant prostitution. In fact, Shaw's beliefs are consistent with modern-day feminism with only one exception. Shaw seemed to fear that a woman's independence and choice of a career had to come at the expense of something else, namely love and family. Nonetheless, "Mrs. Warren's…… [Read More]
Leadeship Skills Impact Intenational Education
CHALLENGES OF INTERNATIONAL EDUCATION
Pactical Cicumstances of Intenational schools
THE IMPORTANCE OF LEADERSHIP IN EDUCATION
What is Effective Leadeship fo Today's Schools?
Challenges of Intecultual Communication
Challenges of Diffeing Cultual Values
Impotance of the Team
Cuent Leadeship Reseach
APPLYING LEADERSHIP IN AN INTERNATIONAL SETTING
Wagne's "Buy-in" vs. Owneship
Undestanding the Ugent Need fo Change
Reseach confims what teaches, students, paents and supeintendents have long known: the individual school is the key unit fo educational impovement, and within the school the pincipal has a stong influence upon the natue of the school, the conditions unde which students lean, and upon what and how much they lean. Despite this ageement about the cental ole of the pincipal, thee is little eseach concening the chaacteistics of pincipals associated with effective leadeship and with pupil accomplishment, and even less insight…… [Read More]
Commodity brands need to develop some values quickly unless they just want to be price-driven. Commodities are in danger of becoming the acmes of the 21st century. The commodity-to-human brand continuum reflects the extent to which people ascribe the values they're seeking in apparel to 50 fashion brands. Commodities are at the low end of the scale and human brands are at the high end.
Hunt (2001) reiterates that celebrities can be very effective in the endorsement of products; however, they can also be dangerous. The advantages of using a celebrity are that they can increase attention to and how memorable the ad and product, enhance credibility of the message, and imbue a product with positive image characteristics. The disadvantage, or danger, is that if a celebrity has a negative image, it can be passed on to the product being endorsed. As shown in this study, bed sheets are perceived…… [Read More]
Owen said that industrialization could better the lot of individuals, like the young women working in his mills, and uplift the human character through social engineering, by "removing discontent" and giving "permanent, productive employment to the poor and working classes" and thus "let prosperity loose on the country" (O'Brien 2010). Unlike the politician Disraeli, who lived squarely in the middle of the horrors and squalor spawned by industrialization, Owen lived in a relatively isolated, rural area in Scotland. hile overseeing his mills, Owen was solely focused upon his own project of social engineering, taking place in his own factories. A parallel between these two men in American history might be that of Franklin Roosevelt and Henry Ford: one man believed in creating laws to empower workers, while another believed in using the tools of industrialization to better the lives of his employees, as he saw fit.
Everett, Glenn.…… [Read More]
Some Chinese researchers assert that Chinese flutes may have evolved from of Indian provenance.
In fact, the kind of side-blon, or transverse, flutes musicians play in Southeast Asia have also been discovered in Africa, India, Saudi Arabia, and Central Asia, as ell as throughout the Europe of the Roman Empire. This suggests that rather than originating in China or even in India, the transverse flute might have been adopted through the trade route of the Silk Road to Asia. In addition to these transverse flutes, Southeast Asians possessed the kind of long vertical flutes; similar to those found in Central Asia and Middle East.
A considerable amount of similarities exist beteen the vertical flutes of Southeast Asia and flutes from Muslim countries. This type of flute possibly came from Persians during the ninth century; during the religious migration to SEA. Likeise, the nose-blon flute culture, common to a number of…… [Read More]
The authors believe that some citizens have become "...socialized into a particular ideological system that molds their values, attitudes, beliefs and/or symbolic predispositions on a wide range of issues, including political parties and the economy." And this article also found that most party interests and self-interests revolve around both ideological considerations and economic considerations; however, those voters who are on the lower rung of the economic ladder tend to be less ideological and more economically-motivated, which makes sense.
Labour...[which is] traditionally welfare state in ideology, was the party that initiated the conversion to neoliberalism" prior to the election of the Alliance in 1999, the article continues. Allen and Ng write that many members of the Labour party "felt confused and betrayed" when the Alliance moved away from the welfare state policies and into neoliberalism. Another result of the Labour Alliance's shift from welfare to neoliberalism was an "increase in poverty…… [Read More]
They followed this advice and the proposal was referred to the Royal Engineer Committee, from whence a letter came advising the brothers of a visit from a prince that would never arrive. In the meantime, the brothers approached United States Congress about a possible sale only to be met with a letter of rejection. Part of this rejection stems from the fact that Congress funded Langley for "his $50,000 fiasco" (Dempsey 69). Dempsey asserts that the brothers were "very generous in their proposal" (69). They were also convinced that "war could be prevented with their airplane" (69). Despite rejection, they continued to improve upon their flying machine. However, things did not go well. Four trial flights after these inquisitions ended in accidents. In October of that year, the brothers flew the plane for the longest time ever recorded, which was 38 minutes at 38 miles per hour. The brothers wrote…… [Read More]
(apaport 1942: 149)
It is important here to have some framework with which to discuss parapraxes
Aitchison, as a psycholinguist blends both the disciplines of psychology and linguistics to give a more balanced view overall. She proposes first two broad definitions for type of parapraxis. (1998: 244) the first is when a wrong item or word is unintentionally chosen, these are generally referred to as slips of the tongue and an example would be, "Did you remember to buy some toothache?" eplacing the word toothpaste, which was intended, with toothache, which was unintended. She also refers to these more properly as slips of the brain. Secondly there is a classification of errors that are due to the faulty assemblages of the language within the statement. The word choice is usually correct but the grammatical assemblage of the statement is not. Here is an example she uses of this:, "Someone's been…… [Read More]
Any diversion from that norm is considered deviance.
Gender Awareness Week should seek to accomplish several goals. First, the week of seminars and workshops will inspire all of us to think more cogently about gender. What does gender mean to us and to our identity? How has gender identity affected our behaviors, our relationships, our reactions to external events? How has our gender identity affected the way others relate to us? I would encourage all students to become more aware of gender in their daily lives. We need to pay attention to instances in which gender is particularly salient. For example, do males react differently to a woman wearing a skirt and heels than to a woman wearing jeans and Doc Martins?
Second, Gender Awareness Week should stimulate more media literacy. The media promotes and reinforces gender norms. For example, a recent Victoria's Secret lingerie fashion show included brief biographies…… [Read More]
"Social messages sent by clothing, accessories and decorations can invoke social status, occupation, ethnic and religious affiliation, marital status and sexual availability etc."
4.2 Product innovation and technological changes
The rapid rate of technological development set the course of development in numerous other domains, including apparel. In this order of ides, the technology adherent to the apparel production process is on its path from computer made designs to technologically improved materials' quality. For example, future directions in the apparel industry involve "more types of fiber developed using nanotechnology or smart clothes that incorporate electronics."
4.3 Marketing innovation
The main characteristic of current trade and production is that the items tend to focus more and more on the customers' needs and desires. Apparel producers are today faced with the difficult task of combining the publics' needs with a high quality of work and material as well as with the latest fashion…… [Read More]
Taking the place of the clever but melancholy Dr. Frankenstein, would be an illustrious and famed plastic surgeon named Mars von Meinstein. With a billion-dollar practice located on the most expensive piece of real estate in Beverly Hills, Meinstein grows tired of over-charging spoiled wealthy women for tummy tucks, lip and face injections and liposuction. He becomes tired of improving the appearance of human life. Rather, he longs to create human life.
Meinstein becomes obsessed with the idea of creating the perfect woman. With a Masters degree in computer science and engineering as well, Meinstein becomes convinced he can fashion a computerized brain that can act as a cockpit for the rest of the body, adjusting the physical appearance of this human body to reflect the changing values of beauty which change with the times. For example, if bony, flat-chested figures become the hippest thing in beauty and fashion,…… [Read More]
Business Strategy Reprot
Background to Company
Woolworth Limited is the food and takeaway liquor retailer in Australia, often colloquially known as Woolies' and going by the slogan 'The fresh food people'. It operates in every Australian state and territory. Offshoots are Woolworth's online (Homeshop) which allows uses to purchase food over the Internet and Woolworth's Liquor a department of Woolworth's supermarket stores (IRIS Tasmania, November 2007).
Woolworth Limited has to follow government rules and regulations. The political factor involved in this situation is creating both opportunities and a threat for Woolworth Limited. It is an advantage in that it affords Woolworth a diverse work crew since the Australian government applies the Fair Work system that requires that employees and other staff receive maximum weekly hours, protections from unfair dismissal of employee, flexible working roaster, balance between work and family life, and advance notice of termination and redundancy…… [Read More]
advertising strategy and the branding strategy are all integrated with the larger concept of marketing strategy and, on the highest levels, with the company's overall business strategy. The way that a certain brand is advertised depends on what the company decided for that brand, namely what the strategy for it is. It also depends on a variety of marketing-related elements, such as product positioning on the market or the targeted group of consumers. For example, a brand that is #2 on the market and aims to be #1 may have an advertising campaign that targets the leader.
In correlating the advertising strategy with the branding strategy, our company needs to consider several elements. First, this is a new company, as well as a niche company. The first objective of a successful advertising strategy is to relate to the characteristics of the brand and understand how to reach the targeted group…… [Read More]
High-road competition focuses on service quality (Working for America Institute 2004), which means developing property in prime locations and the regular upkeep and upgrade of property. Hotels using high-road competition charge high room rates but provide top-class amenities, satisfying customer service and on-site attractions, such as restaurants, lounges, conference sites, gift shops and concierge service to attract customers and incline them to spend. Upper segments are likelier to engage in high-road competition and lower segments, in low-road competition. Hotels in the limited-service segments must differentiate themselves from low-cost providers by offering better service, while upper-upscale and upscale hotels must reduce costs to increase or maximize profit (Working for America Institute). The amount and quality of service in the upper segments allow them to charge higher prices and to directly reward investment.
The high-road strategy may, however, not be conducive to the level of productivity that owners and managers would want,…… [Read More]
On November 8, 2001, the U.S. Senate passed several new conditions before direct 'military-to-military relations can be restored with Indonesia including the punishment of the individuals who murdered three humanitarian aid workers in West Timor, establishing a civilian audit of armed forces expenditures, and granting humanitarian workers access to Aceh, West Timor, West Papua, and the Moluccas."
Following are two very recent bills and rulings by the U.S. Congress concerning the Indonesian presence, changes, and sanctions.
In the House resolution, number 666, urton (R-IN), Wexler (D-FL), and lumenauer (D-OR) congratulate the Indonesian people and government for a successful election process, supported Indonesia in political and economic transformations, expresses gratitude to Indonesian leadership for arresting 109 terrorists, supports the emerging legal framework, commends Indonesia for "discovering new ways of working with regional law enforcement and intelligence communities in a sincere effort to root out domestic radicalism, and urged Indonesia to conduct…… [Read More]
Egyptian Hieroglyphics and Other Ancient Symbols on 18th, 19th and 20th Century Surface Pattern Design and Their Influences on Contemporary Design
Hieroglyphics are a system of picture-writing, from the Greek, literally meaning "sacred carvings"; these symbols were used extensively on the walls of Egyptian tombs and temples, as well as columns and in written texts (Cavendish 1970). This paper will provide an analysis of the influence of Egyptian hieroglyphics and other ancient symbols on 18th, 19th and 20th century surface pattern design and their influences on contemporary design, taking account of the impact on design practice of digital techniques today. A discussion of designers from these periods illustrating their work will be followed by suggestions for critical analysis, and an examination of possible philosophical questions to be considered related to a future professional practice. A summary of the research will be provided in the conclusion.
Review and Discussion.
Background and…… [Read More]
Even though many sought change, it took many decades for their reform to take hold and of course, like all change there were many set backs along the way. One popular writer of the time quipped that the women of New York City should be paid as street sweepers for each stroll they took. Reform of the era's fashions may have been hard to come by because dress reform was a dangerous topic. The Victorian era was a male dominated culture intent on maintaining the boundaries between the masculine and feminine genders.
The United States in the nineteenth century was a time when abandoning the accepted norms of fashion could provoke violence and ridicule. Even clothing for children was slow to change. Infants were almost habitually dressed in long night gowns and older children in both urban and rural families wore poorly fitted dress like clothes until they could work…… [Read More]
demise of the department store. This starts by describing the current situation in retail, which involves departments stores losing the interest of consumers and being forced to close, while smaller specialty stores become more popular.
After describing the general demise and the current situation, the author explains the reasons behind the demise. The first reason given is that the department store was originally created in a time before the automobile. It was then a new way of retailing and the stores were only competing against small family-owned retailers. This includes that the previous system of bartering was replaced with a system with fixed prices where consumers were guaranteed satisfaction or their money back. The author also notes that departments stores were a place to go as much as they were a place to shop. This section of the article explains why department stories initially became popular.
The first change in…… [Read More]
Meech Lake Accords
In order to properly examine the Meech Lake Accords and their significance, we must look first at why the Accords were necessary and what led up to them. Until 1982, Canada had been governed by the ritish North America Act, passed by the ritish Parliament in 1867. This act provided for the unification of the Canadian provinces into the Dominion of Canada, and set out the powers of the provincial legislatures. All powers not designated to the provinces were given to the Dominion. Later interpretations by the ritish Privy Council extended property rights in the provinces and developed the doctrine of emergency powers to aid the Dominion in time of war.
Ever since the Statute of Westminster 1931, the ritish government had been willing to give up control of Canada, but Canadian federal and provincial governments were unable to agree on a new formula to allow amendments.…… [Read More]
Sailing Alone Around the Room: An exiting adventure and exploration of the 'ordinary' poetic genius of Billy Collins
The title of Billy Collins' volume of poetry Sailing Alone Around the Room is perhaps even more important and significant to consider than the titles of the other volumes of the poet's work. The title of Collins' volume Sailing Alone Around the Room is the title the author chose for a compilation of some of his previous works, such as Picnic, Lightening. Because it is a compilation of a variety of his works over time, the title Sailing Alone Around the Room clearly 'means something' more in the poet's eyes than a title that is reflective only of a fixed and limited collection of poetry, confined to a more narrow period of the poet's creative life. The phrase Sailing Alone Around the Room speaks to Collins' vision of his overarching work as…… [Read More]
A good example is the 1985 murder of convenience store clerk Cynthia Barlieb, whose murder was prosecuted by a district attorney bent on securing execution for Barlieb's killer (Pompeilo 2005). The original trial and all the subsequent appeals forced Barlieb's family, including four young daughters, to spend 17 years in the legal process - her oldest daughter was 8 years old when Cynthia was first shot, and 25 when the process ended without a death sentence (Pompelio 2005). During those 17 years, Cynthia Barlieb's family was forced to repeatedly relive her murder.
hen a person is murdered, it is understandable that American society demands justice, particularly on behalf of the victim's family and loved ones. But we can not advocate capital punishment under the guise of protecting the interests of victims' families, and then cut those members out of the process when they do not support the death penalty. and,…… [Read More]
We have put our recent efforts into creating a estricted Substance program, and have begun mapping our Water & Carbon Footprint" (Website of LuLuLemon Athletica, 2012).
6. Brand personality
The personality of the LuLuLemon brand is more so linked to yoga and the emotional perceptions related to yoga, rather than the actual apparel produced and sold by the company. And this brand is becoming more and more popular at both domestic level, as well the international scale.
And what is remarkable about the LuLuLemon brand is that the company has not invested tremendous sums of money into the development and implementation of a branding strategy. Given its reduced size and resources, the Canadian-based firm has focused more resources on products, with the brand being managed in a less strict manner. This makes the company's brand even more so interesting and powerful among consumers.
"The LuLuLemon logo and very distinctive (designed…… [Read More]
Marketing Plan -- Translator Connect Services
Marketing Plan -- Translator Connect
Marketing Plan for Translator Connect Services
This section outlines the marketing plan for Translator Connect Services. The plan consists of four components: Target market analysis, promotional strategies, marketing communications, and sales and marketing channels. The section below briefly describes the services and attributes of the translation services business.
Translator Connect Service Offering.
Translator Connect Service provides translation services to business, government officials, and travelers who must transact business in foreign lands. Translation services are offered to clients in two ways: Live translators may be accessed via a toll-free phone number in order to provide direct translation during the business transaction. The estimated translation accuracy for this option is 75%. Customers may also access translation services by using a phone application that instantly converts in-put voice to digital text which can be read aloud to the native speaker. This second…… [Read More]
Of course, they can use Microsoft and other search engines, but this will force them out of their 'comfort zones' and they will see the degree to which corporations have shaped their access to information and their social and work lives.
The final brands that will be featured will be the popular discount merchandizes Costco and Target. Because of their advertised cheapness, which is paradoxically fused with an aura of exclusivity due to Costco's membership fees and Target's attractive store designs, many consumers view shopping at these stores as 'experiences' rather than as chores. Consumers may buy all of their household's items in bulk from Costco; Target markets itself as offering beautiful items at bargain-basement prices to consumers. The close relationship of consumers to these brands will make it all the more difficult for frequent patrons to abandon their favorite shopping locations.
This reality show, rather than promoting brands, will…… [Read More]
Pornification of Women in Western Media
The Pornification of Women in Mainstream Western Media
Sexuality is a normal part of life for every male and female. egardless of where he or she lives, or even what age a person is, sex will be a need. It is a known biological fact. However, the Western media has been blamed to play a large role in exacerbating the need. Back in 1811, a novel published by Jane Austin known as Sense and Sensibility mentioned the word chaperon. It was stated that back then a young woman and young man were never left alone. Even if they were left alone, they were left in the presence of a chaperone. (Poisoned by Porn; It's" 2010, 14) why was this the case? The answer to that lies in that sex is a need for every man or woman born into this world. It was back…… [Read More]
Using contemporary illustrative examples from academic literature and reputable business publications, discuss the concept of "Social Business" and the resultant opportunity and challenges that are currently being faced by the retail industry globally.
Concept of Social Business
Concept of Social Business with etailers
Social Media and etailing
Best Practices in Administering Social Media
There is a growing body of research that confirms that companies of all sizes and types can realize a wide array of benefits from the use of social media networks. While the types and applications of social media experience constant change, social media content such as blogs and microblogs have become some of the more popular social media tools that have emerged in recent years. Although there a number of benefits and advantages that can be achieved through the use of social media resources, there is a concomitant danger that inappropriate or misguided content can backfire…… [Read More]
corporations' access to prison labor. Questions: How, why and whom do we imprison? How is money best spent? Five sources. APA.
Corporations and Prison Labor
Most people's familiarity of prison labor comes from the media, particularly from movies. Chain gangs working on railroads or highways can be seen in movies such as 'Cool Hand Luke' and 'O' Brother here Art Thou.' Another popular movie, 'The Shawshank Redemption' depicted the use of convict labor for other types of contract labor such as roof tarring. Manufacturing automobile state license plates is another use of prison labor familiar to most of the general public. But, how does the general public feel about the use of prison labor, and moreover, how do laborers in the private sector feel about companies using prison labor instead of them? Is the use of prison labor good for the economy? Is it good for the prisoners, for the…… [Read More]
I'm a shopaholic. There's absolutely no getting around it. For years I managed to justify my new Tommy Hilfiger jeans, Gap sweaters, and shiny new gadgets with excuses like "I need them for work" or "Everyone else has one, why can't I?" I went on giving excuses, buying completely unnecessary, expensive stuff, and never really giving it much of a second thought until it finally caught up to me one day last May, and I was forced to see how my actions were affecting my future.
I'd had a horrible day at work. My boss had criticized my latest project, saying it was "amateurish" and suggested that I focus a little more seriously on my career (ouch!) and I was feeling more than a little depressed. So naturally, I went shopping. I didn't even think about it. I was knee deep in the sale rack at my local department…… [Read More]
Terminator and Matrix evolutions
When a Californian speaks of the "terminator," almost anyone listening will wonder briefly if the emerging dialogue is to be about the actor/governor of California (Arnold Schwarzenegger) or the film, The Terminator. And if the discussion is to be about the movie The Terminator then which "Terminator" will be in focus - one, two, or three? For purposes of this paper, the focus will be on The Terminator (1984) and Terminator 3: ise of the Machines (2003), and, also, on The Matrix evolutions.
The Terminator: The big career break for Arnold Schwarzenegger was not when he became a well-known body-builder. His huge break was playing the lead role in The Terminator, the first of three science-fiction films that were also action-thrillers.
The plot: It is the "Year of Darkness," 2029, and a powerful and intelligent computer named Skynet continues to battle human resistance on Earth, after…… [Read More]
History of Fashion
The history of fashion can be dated back to the development of the fashion industry in different time eras. Fashion was taken and applied in different forms depending on the situation of that era. It has been noted that clothing from the oman and the Ancient Greek times is more dependent on the mere purpose of clothes rather than the style that was present. As it would be expected, in the olden times, clothes or fashion were merely a way of covering one's body. People did not think about the print, style or fabric when considering what they used to cover themselves. It has been seen that up till 400 A.D, clothing was never tight fitting nor was it loose or flowy. The basic idea was that drapes were used so that men and women could feel protected and secure. As it would be expected, the…… [Read More]
Distinguish between guerilla marketing, permission and word of mouth marketing
Guerilla marketing: this is an alternative and unconventional type of marketing usually employed by smaller companies that perhaps don't have huge advertising / marketing budgets. Guerilla marketing is usually designed to take the consumer "by surprise," by making an "indelible impression which can create copious amounts of social buzz" (creative guerrilla marketing).
Permission marketing: this is a very different kind of marketing, and much of permission marketing is based on social media and other components on the Internet. If an online user goes to Facebook and finds a product or service he would like to know more about or be linked to, he clicks on the link and when there is new product or service is launched he receives an email or a text pitching the newest and latest. In a Forbes article Seth Godin, the permission marketing guru,…… [Read More]
Business Plan for Tailoring Workshop Company: A Tailor Shop on Wheels
This business plan is for the Tailoring Workshop Company (hereinafter alternatively "the company"), a mobile tailor shop for men clothes that will have a Web site and a mobile app available through the Apple Store. The company will focus on tailoring men's suits only. Customers will be able to contact their personal tailor through the company's Web site or via the mobile app, but there will be no physical brick-and-mortar facilities or retail outlet. Customers will be able to create a free online account that enables them to explore all fabric choices and design collections so they can select the combinations that most appeal to them. The mobile app and Web site will facilitate changes so that customers can instantaneously visualize the results of their choices. In addition to using the company's available designs, customers will also be able…… [Read More]
The positioning statement is also referred to as the brand strategy or positioning strategy. In particular, it is a statement that offers a concise, but detailed description of the core target audience to whom a brand is heading for, and a convincing depiction of how the marketer wants them to perceive the brand. The main products that I was enticed to purchase using social media were shirts from Target. The positioning statement the company used is "Expect More. Pay Less." This is an appealing and compelling description of the products being retailed by the company. This implies that the products that I would purchase would be cheaper and will be of a greater value. Social media portrayed this positioning statement in a very effective manner. First of all, the statement is perceived next to the name of the company every time a search for "Target" is done. In addition,…… [Read More]
Gender and Smell Recognition
WHOSE IS SHARPER?
It is common belief that women have a sharper sense of smell than men. However, there are separate studies suggesting that the sense is as strong in men as in women. Can women really identify smells better than men? Is women's sense of smell stronger in detecting certain types of scents, like cologne and perfume?
Feminine Smelling Ability Superior
Standard tests establish the superiority of women's smelling ability to that of men in terms of odor detection, discrimination and identification (SIRC, 2012). Women convincingly scored higher than men in these tests. A research said that this capability in females was shown in studied female newborns. ut other studies can refute this established finding. A separate study hinted that this feminine capability may be stronger to certain scents but not to others. Female sensitiveness to smell has been demonstrated to be 10,000 stronger to…… [Read More]
Gender and Smell ecognition
There has been a significant amount of speculation about innate gender differences in thought, cognitive ability, and the relative strength of certain senses. One of area that has received some attention is the ability to smell. Anecdotal evidence suggests that women have a stronger ability to smell than men, as does significant prior research. This research study will examine the relative strength of the sense of smell of a group of men compared to a group of women. Each test group will consist of 20 subjects. The expectation is that the women, as a group, will have a statistically significant better sense of smell than the men. However, at the outset of this study, it must be noted that many factors other than gender are known to influence the sense of smell including overall health and age. This study did not control for those additional factors,…… [Read More]
etailer Comparison for Hobby Lobby & Michael's
Hobby Lobby and Michael's are two major competitors in crafting supply and arts and crafts. Michaels is the largest arts and craft retail chain. It currently operates more than 1040 Michaels Arts and Crafts Stores located in 49 U.S. states and in Canada (Marx, 2009). The average Michaels store now contains 40,000 different products in 18,200 square feet of selling space. The stores sell a selection of arts, crafts, framing, floral, wall decor, bakeware, beads, scrapbooking and seasonal merchandise for hobbyists and do-it-yourself home decorators.
Hobby Lobby is a privately held retail chain of arts and crafts stores based in Oklahoma City, Oklahoma with stores located across the U.S.A. A major competitor for Michaels, stores carry a variety of arts and crafts products, including scrapbooking, beading, knitting, rubber stamping, home decor items, floral items, kids' crafts, paints, framing, greenery, baking and many seasonal…… [Read More]
TV and Magazine Ads. There are five references used for this paper.
Americans see numerous advertisements on TV and in magazines, all aim at getting them to spend their money. It is interesting to look at five such ads and who their target audience is.
The Libmen Company offers a wide array of products for cleaning the home. Their newest product is the Nitty Gritty Roller Mop which is targeted for the middle-class, homemaker.
The ad promises the product will "get to the nitty, gritty of cleaning a floor (Libmen)."
The company demonstrates this benefit by showing the consumer bristles on the mop, as well as the roller portion.
The consumer is shown the mop being used, further successfully illustrating the virtues of the product.
Odor Eaters has a product called Odor Eaters Plus. The product is aimed mainly at middle-class athletes or workers who may…… [Read More]
Christy Turlington explains to Elle magazine... "Advertising is so manipulative," she says. "There's not one picture in magazines today that's not airbrushed."… "It's funny," Turlington continues. "hen women see pictures of models in fashion magazines and say, 'I can never look like that,' what they don't realize is that no one can look that good without the help of a computer." (Hilary 13)
That's right, the beautiful Turlington, a woman that can be said as fitting the standard ideal of American beauty, admits that it is unachievable even for her. hy? Because even she admits that she has been touched up. In a similar exercise, we can only imagine the remarkable steadfastness this act must have taken, but it shows that there is a realization that this American image is unattainable (Domar 23).
The Trouble with Persisting Ideas
Even if the mechanism behind the spread and adoption of ideas is…… [Read More]
Furthermore, Live Nation would have a great advantage in advising and guiding Springsteen regarding his career and recordings. Since the company handles all aspects of the artist's career and has a great chance of benefiting from everything the artist does, it also has a long-term perspective and interest in developing the artist's career.
Springsteen has been widely advised to sign the ten-year deal with Live Nation in order to avoid the difficulties and costs associated with self-marketing. However, this deal is not the most suitable because Springsteen already has a huge and loyal fan base and would therefore have fewer challenges in marketing his album. Secondly, Springsteen will also lose creative control since creative decisions are not left entirely on the artist's hand since the partner has too much at stake. While he stands a chance to receive a lot of money up front in this deal, he will significantly…… [Read More]