Note: Sample below may appear distorted but all corresponding word document files contain proper formattingExcerpt from Research Paper:
7% in Shanghai, 24.5% in Taipei and 46.2% in Hong Kong., the average income of respondents in Taipei was at the maximum income level and in Hong Kong, at the median level overall. The entire sample was highly educated with 80.2% of Shanghai respondents, 79.5% of Taipei respondents and 43.8% of Hong Kong respondents having a university education. The majority of respondent sin Shanghai and Taipei were 18 to 25 and 26 -- 30 in Hong Kong.
The study found that each respondent base scored high on the self-expectation dimensions as shown in Table III of the report with many having a strong sense of self-esteem and seeing the value of true friendship and inner harmony. There is also a strong belief in freedom in the orientation towards life dimension of the ANOVA analysis completed, just short of true friendship as a fundamental value in the analysis (Tai, 2008). The study indicates that shoppers in these cities gravitate towards stores and retail locations that provide a strong sense of community and trust, along with friendliness and approachability. The study concludes that retailers and sellers who exemplify these attributes are more successful in aligning with the core requirements of the respondents and therefore have an increased potential to improve their overall sales and profitability.
In terms of a critical analysis of the study, the judgment sample in Shanghai skews the research which was otherwise highly quantitative and could be projected over a broad population. The sampling frames of white collar works and the stratification of incomes is also a challenge in the overall structure of the methodology, as it forces the analysis of two separate economic strata of Chinas. Finally, the differences in questionnaire design and development across the judgment sample relative to mail-based questionnaires introduced sampling bias. The research may provide insightful, interesting data yet does not conclusively define this area with statistical rigor.
Analysis of a Study of the Attitudes of Chinese Consumers to Aesthetic Product Designs
In the study a study of the Attitudes of Chinese Consumers to Aesthetic Product Designs (Lin, Lai, 2010) the authors have relied on a convenience sample of ten respondents who are 25 to 55 years of age, with 80% having a college degree. The majority of the respondents had a background in art and design, and volunteered for the study. There are many implications of the study including the design and development of new products, and the definition and continual refining of new customer experiences related to products as well. The study concluded that the advanced forms of aesthetics including utility, conformity, simplicity and intuitive feelings were most dominant in Asian cultures, while westernization and novelty or newness was most important to those respondents with western cultural values.
The study was conducted at Fu Jen University, Taiwan and included ten respondents the researchers knew socially and through their studies. The respondents varies in age between 25 and 55, and all had art and design backgrounds. Six females and four males were included in the sampling frame. A semi-structured questionnaire was used for completing the analysis to allow for more effective question-and-answer formats.
The study found that Taiwanese and Chinese respondents sought products that more closely aligned with their self-concepts and their own interpretation of aesthetic designs. The researchers also found that respondents were more likely to attach greater significance to a given product or service if it had been deliberately designed to align with their specific tastes. This also was evident in the approach taken in defining optimal product and solution sets by aesthetic value.
Ultimately this study provided a glimpse into the overall decision set of the convenience sample on the dimensions of aesthetics. It did not however provide a more advanced form of analysis to evaluate the overall interpretation of aesthetic values in product design. It is therefore considered anecdotal and not capable of scaling across an entire population in Twain and China.
The role of culture in consumer behavior is evident in each of the four studies included in this analysis, and also show how potential branding, customer experience and marketing are in creating a highly effective platform for global sales. Two of the studies indicate how effective the use of the Hofstede Model of Cultural Dimensions is in defining effective go-to-market strategies for a business, while the other two show how critical it is to align product and services benefits to the customer experience that a company is attempting to deliver. In total these studies indicate how critically important it is to create a solid foundation of assumptions and insights into how branding, customer experience and marketing impact the cultural shifts occurring in countries as a result of globalization.
The following are the key recommendations from this study:
1. In defining a go-to-market strategy in Asian nations, it's imperative to consider how effectively the individual and group-based motivations of affiliations can be included in the branding and messaging. This is a rapidly changing aspect of Asian cultures especially in the area of luxury goods.
2. In defining a cultural framework, it is important to also consider the Hofstede Model of Cultural dimensions as a means to understand PDI and UAI, as was the case in the iranian study. Only by looking at these factors can a business navigate through the many challenge sin their business model in a foreign nation.
3. In defining the aesthetic factors of a product it is imperative to consider the aspects of balance and continuity a design for Asian consumers, relative to the novelty and westernization of design for western consumers. Asian consumers look at product as an extension of their own definition of aesthetics as well, a point not often defined in marketing strategies today.
Jap, W. (2010). Confucius face culture on Chinese consumer consumption values toward global brands. Journal of International Management Studies, 5(1), 183-192.
Lin, Y., & Lai, C.Y. (2010). A study of the attitudes of Chinese consumers to aesthetic…[continue]
"Cultural Aspects Of Consumer Behavior" (2013, February 21) Retrieved October 23, 2016, from http://www.paperdue.com/essay/cultural-aspects-of-consumer-behavior-86112
"Cultural Aspects Of Consumer Behavior" 21 February 2013. Web.23 October. 2016. <http://www.paperdue.com/essay/cultural-aspects-of-consumer-behavior-86112>
"Cultural Aspects Of Consumer Behavior", 21 February 2013, Accessed.23 October. 2016, http://www.paperdue.com/essay/cultural-aspects-of-consumer-behavior-86112
Consumer behavior analysis is an important element in relationship marketing that focuses on examining the role of the customer across various aspects. This element basically emphasizes on effective reaching out of customers and potential markets. Consumer behavior analysis is regarded as a data-centered marketing technique that is used to directly reach out to individuals with customer data assessment that help in improving an organization's business profits. Consequently, one of the
8%) and all were s-commerce users. 58.2% were Korean natives, 14.6% were Chinese and 10.8% were American. 9.7% were European and 6.7% were Japanese. The majority used s-commerce to purchase tickets for entertainment (44.5%) and 67% had been using s-commerce for more than two years. The study shows that transaction safety (.480) and reputation (.450) both at the .01 level of significance, most contribute to trust in an s-commerce platform. The
Consumer Behavior -- the Impact of Advertising "Brands should redouble their efforts in using advertising to grow brand advocacy through the integration of online and offline branded consumer contact points…[and moreover since] brand advertising stimulates website visits…" understanding the online and social media sites and applications can go a long ways to creating successful advertising campaigns… (Graham, et al.). Purpose and Expectations Advertising in the current global marketplace requires a great deal more
The second was a Cafe study of cash vs. credit, which was completed in a lab setting, the respondent base included 147 undergraduates between the ages of 20 to 46 years of age with a median monthly income of $1,000 or less. The objective of this lab study was to determine the elasticity of demand for desserts when the respondents were given $10 in cash and told they could
Consumer Behavior in Travel: This review is a focus of the literature regarding consumer behavior as related to all aspects of travel. This review includes details of the buying behavior of the major generational groups (determined by accepted year guidelines), why travel consumers choose to shop as they do, and what behavioral traits lead to different travel experiences. Travel itself is a simple concept to define (when an individual leaves the local
Consumer Behavior Project Skatetastic Skate Park Marketing Strategy Product Overview: Skatetastic is a new skate and BMX park that will be located in the city of Brookings, South Dakota. This skate and BMX Park offers two separate courses for customers to use, a concession stand for food and beverages, as well as instructors for scheduled lessons. This will be the only skate park within 50 miles of the city of Brookings, South Dakota.
This conclusion is also supported by the fact that it is far more expensive to gain new customers than to make a satisfied customer come back. This is why it is worth investing in the development of the relationships with the already existing valuable clients from this point-of-view, it would be a right time to bring into discussion the concept of empowerment. Well chosen representatives of the organization can be