Lenovo Case Study Company Description Case Study

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Conclusions and Recommendations Lenovo Group Limited is a leader onto the Chinese market, but fails to become one onto the America market. The primary thing they have to consider is the adaptation to the unique requirements of the U.S. market and industry. Foremost, they need to take a more aggressive approach in order to gain and consolidate a leading position.

References

Leonard, a., 2008, the Story of Stuff, Story of Stuff, http://storyofstuff.ethicalbrand.org/last accessed on March 29, 2008

Pettey, C., 2008, Garner Says Worldwide PC Market Grew 13% in 2007, Garner, http://www.gartner.com/it/page.jsp?id=584210last accessed on March 29, 2008

Zarley, C., Moltzen, E.F., 2005, Lenovo's Strategy Still a Question Mark, Channel Web, http://www.crn.com/small-business/171200231last accessed on March 29, 2008

Official Website of Digital China, 2008, http://www.digitalchina.com.hklast accessed on March 29, 2008

Official Website of Lenovo United States, 2008, http://shop.lenovo.comlast accessed on March 29, 2008

Lenovo 2006-2007 Annual Report, Retrieved at http://www.pc.ibm.com/ww/lenovo/2007annualpopup.html....

...

On March 29, 2008
Lenovo's Globalization Strategies, ICMR Case Studies and Management Resources, http://www.icmrindia.org/casestudies/catalogue/Business%20Strategy/Lenovo's%20Globalization%20Strategies-excerpts.htm#The_Reasons_for_Successlast accessed on March 29, 2008

The Five Generic Competitive Strategies, California State University, http://www.csuchico.edu/mgmt/strategy/module5/sld007.html. Ast accessed on March 29, 2008

Pettey, C., 2008, Garner Says Worldwide PC Market Grew 13% in 2007, Garner

Official Website of Digital China, 2008

Lenovo 2006-2007 Annual Report

Official Website of Lenovo United States, 2008

Leonard, a., 2008, the Story of Stuff, Story of Stuff

Lenovo 2006-2007 Annual Report

Lenovo's Globalization Strategies, ICMR Case Studies and Management Resources

Lenovo 2006-2007 Annual Report

Zarley, C., Moltzen, E.F., 2005, Lenovo's Strategy Still a Question Mark, Channel Web

The Five Generic Competitive Strategies, California State University

Sources Used in Documents:

References

Leonard, a., 2008, the Story of Stuff, Story of Stuff, http://storyofstuff.ethicalbrand.org/last accessed on March 29, 2008

Pettey, C., 2008, Garner Says Worldwide PC Market Grew 13% in 2007, Garner, http://www.gartner.com/it/page.jsp?id=584210last accessed on March 29, 2008

Zarley, C., Moltzen, E.F., 2005, Lenovo's Strategy Still a Question Mark, Channel Web, http://www.crn.com/small-business/171200231last accessed on March 29, 2008

Official Website of Digital China, 2008, http://www.digitalchina.com.hklast accessed on March 29, 2008
Official Website of Lenovo United States, 2008, http://shop.lenovo.comlast accessed on March 29, 2008
Lenovo 2006-2007 Annual Report, Retrieved at http://www.pc.ibm.com/ww/lenovo/2007annualpopup.html. On March 29, 2008
Lenovo's Globalization Strategies, ICMR Case Studies and Management Resources, http://www.icmrindia.org/casestudies/catalogue/Business%20Strategy/Lenovo's%20Globalization%20Strategies-excerpts.htm#The_Reasons_for_Successlast accessed on March 29, 2008
The Five Generic Competitive Strategies, California State University, http://www.csuchico.edu/mgmt/strategy/module5/sld007.html. Ast accessed on March 29, 2008


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