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MCDONALD'S
Making Strategic Choices Strategic choice centre strategy formulation helps align company competitive edge. If choices made, a thinking strategy. However, forget limits range strategic choices lack resources, capabilities, internal external organizational issues.
McDonald: Strategy
What recent strategic choices have been made by the top folks at your organization that help the company to be more competitive?
In the wake of the negative publicity generated by Morgan Spurlock's documentary Supersize Me, many prophesized the decline of McDonald's. Coupled with the American obesity crisis and calls to regulate fast food, it seemed unlikely that the company could retain its image as a wholesome, All-American company. However, McDonald's fortunes quickly rebounded after a slump in 2003. The company halted its rapid expansion and "instead focused on improving the food, service, atmosphere and marketing at its existing outlets: (Adamy 2009). The company's bottom line improved, partially in thanks to the recent recession. Americans who used to dine at 'comfort food' establishments like Applebee's downscaled their dining to McDonald's. In fact, "McDonald's Corp. has been one of the world's most successful big companies during this...
Its new menu options like its specialty coffee drinks are designed to compete with Starbucks at a lower price point and to reflect the diversity of America "The result has been a broader menu that features items ranging from salads topped with poblano peppers to a Southern-style chicken biscuit served at breakfast, and restaurants adorned with leather seats and flat-screen television sets" (Adamy 2009). Better food and lower prices with more restaurant-like dining ambiance have been drawing consumers back to dine at McDonald's.
Can you categorize these choices as following any of Porter's four generic strategies? Explain.
To keep costs and prices low, McDonald's has been trying to create as lean an organization as possible, "pruning gas-guzzling cars from the company fleet, pressing media buyers to negotiate lower advertising rates and putting the brakes on building new outlets on street corners where nearby development shows signs of weakness" (Adamy 2009). McDonald's thus could be characterized as pursuing a cost leadership strategy, particularly in terms of its…
References
Adamy, Jane. (2009). McDonald's seeks ways to keep sizzling. The Wall Street Journal.
Retrieved:
http://online.wsj.com/article/SB123664077802177333.html
Strategic Organizational Communication Description of the Organization In this discussion, my organization of choice will be McDonald's Corporation. On its website, the firm describes itself as a "leading global foodservice retailer with more than 35,000 local restaurants serving nearly 70 million people in more than 100 countries each day" (McDonald's, 2014). Like any other company keen on reflecting its intentions, McDonald's has a clear and precise mission statement that reads: McDonald's brand mission
Balanced Scorecard (BSC) is special strategic performance management framework that enables organizations to effectively manage as well as measure the process of strategy delivery (Kaplan & Norton,1992). The concept was proposed by Robert Kaplan and his counterpart David Norton as has so far been voted as one of the most important business ideas of the last couple of decades.The idea involves the application of four generic viewpoints/perspectives that covers
McDonald's Process and Location Strategy at McDonald's In order to minimize the level of potential variation in the sourcing, procurement, production and serving of their products, McDonald's Corporation relies extensively on a repetitive focused strategy. By aligning its organization to this strategic approach to sourcing, procurement, fulfillment and service, McDonald's has been able to overcome significant challenges from a cost and performance standpoint and emerge as the global leader in the
Proctor and Gamble Strategic Case Study Company Overview P&G is an American multinational consumer goods corporation founded in 1837, headquartered in Cincinnati, Ohio. It manufactures and distributes food and beverages, cleaning supplies and personal care products. In 2011, it showed almost $83 billion in sales, making it 5th in the "World's Most Admired Companies." P&G has about 130,000 employees globally (P&G Information, 2012). Bob McDonald is the current CEO, and worked for
Pizza Hut has also managed to open franchise stores across Iraq and they could also pose serious competition. But there also exists the chance that the Iraqi consumer will not make a major difference between the American fast food stores, but will compare them to the local food providers in the street. This would also bring about serious competition. 4. McDonald's Social Responsibility McDonald's corporate website presents the user with a wide
McCourt" Is in Session Again Court is just another day in the life of the McDonald's Corporation as they have spent a good portion of their time in court since 1990. The purpose of this paper is to explore the "McLibel" case in its' different aspects as well as examining the "Super-Size-Me" issue made controversial by the movie entitled just that, "Super-Size-Me. Further, to examine the issues that Australia is