Mexican Males in San Antonio Essay

Download this Essay in word format (.doc)

Note: Sample below may appear distorted but all corresponding word document files contain proper formatting

Excerpt from Essay:

In San Antonio, where people of Mexican descent are the majority, there are many more activities that are geared to their culture and lifestyle. However, there are also large disparities in what is considered Mexican and what is not. Some people do follow stereotypes, and others are completely different from what a person not familiar with Mexican culture would consider "typical" for people of that ethnicity. Overall, Mexican people are hardworking and desirous of seeking a better life for themselves and their families. This is evidenced by the large numbers of them who come to the United States, both legally and illegally, in search of better conditions and the opportunity to make a living (Fisher, 1996). They do have cultural and lifestyle beliefs that are somewhat different from what is commonly seen for those who do not share their culture, and because of that marketers have to spend time learning about them and understanding their patterns of consumption.

As a generalization, family is very important to Mexican people (Fisher, 1996). Often, they will buy a large home and have a number of family members all living there. This can be done to save money, but also to care for elderly relatives and/or those who may be unemployed due to downturns in the economy. Because they take care of one another, they do not always spend a lot of money on frivolous things. They want to spend their money on things that will matter to them and to their family, and on things that will help them get ahead. Of course, they also like to have fun. Parties involving great food and a good drink alongside it are popular among many people of Mexican descent, because they get to spend time with those they care about and relax for a little while. Since their culture is much tighter-knit when it comes to family and friends than some other cultures, marketers who are interested in bringing in this demographic must show that they understand and respect that.

There are several possible ways for marketers to target and communicate with this particular segment of the population in the San Antonio area. First of all, being located in the city in a convenient location is important. The company could also have a satellite office there, or even be an online company, but many Mexican households will prefer to buy from a company where they can see someone face-to-face and look at what they are buying before they purchase it. Because they work hard for their money and want to provide the best they can for their families, they will take care not to get cheated by those who might try to provide them with something that does not really represent value or quality. With San Antonio growing so rapidly and people of Mexican descent making up such a large segment of the population, there has never been a better time for marketers and companies to get involved in the area and reach out to new and potential customers.

For communication, radio and TV commercials are excellent choices, as are billboards. Providing information in Spanish will be highly important. Some of the Mexican population in San Antonio speaks little to no English. Others speak English very well, but may still be more comfortable conversing in Spanish. In order to take proper care of its customers, a business must provide those customers with what they need and want. A message in Spanish, and an understanding that representatives of the company will also speak Spanish can be enough to bring in customers in the target demographic. There is also little risk to losing other customers, because most people in San Antonio who are not Mexican realize they are in the minority. As such, they have come to expect seeing ads in Spanish and hearing the language spoken extensively around them. There is no need to be concerned that catering to the Mexican male demographic in San Antonio will cause the company to lose significant numbers of people from other demographic segments of the population.


American FactFinder, United States Census Bureau. (2008). San Antonio city, Texas - ACS Demographic and Housing Estimates: 2006 -- 2008.

Fisher, L.F. (1996). Saving San Antonio: The precarious preservation…[continue]

Cite This Essay:

"Mexican Males In San Antonio" (2014, April 08) Retrieved October 25, 2016, from

"Mexican Males In San Antonio" 08 April 2014. Web.25 October. 2016. <>

"Mexican Males In San Antonio", 08 April 2014, Accessed.25 October. 2016,

Other Documents Pertaining To This Topic

  • Fiction Literature

    Woman Hollering Creek The real-life Woman Hollering Creek is a small waterway located in Central Texas. It is supposed that the name is a loose translation of the Spanish La Llorana or "weeping woman." This is a folktale of the area wherein a woman drowns her children in order to be with the man that she loves and yet he rejects her. Distraught over all she has lost, the woman (most

  • Women Veterans and Hypertension in

    Of primary concern are the 7% who are not enrolled in the VHA but qualify for coverage, the 10% living in poverty, the 7% without any health coverage, and the 0.2% who suffer from compensable PTSD and have undiagnosed hypertension. Outreach programs will be developed to enhance access to blood pressure screening and treatment, in collaboration with MEDVAMC, Texas Department of Health and Services Commission (TDHSC), and facilities providing

  • Health Maintenance Organization Impact on

    " (AAFP, nd) The Health Maintenance Organization further should "…negotiate with both public and private payers for adequate reimbursement or direct payment to cover the expenses of interpreter services so that they can establish services without burdening physicians…" and the private industry should be "…engaged by medical organizations, including the AAFP, and patient advocacy groups to consider innovative ways to provide interpreter services to both employees and the medically underserved." (AAFP,

  • Global Awareness and Cultural and Racial Diversity

    Diversity Global Awareness and Cultural and Racial Diversity The need to successfully promote global awareness and cultural and racial diversity took on a completely new meaning recently. "There are over six billion people on this planet we call Earth. Diversity is more than just a notion. The term diversity has been defined by Merriam-Webster online as meaning 'differing from one another or unlike. Composed of distinct or unlike elements or qualities', this

  • Politics of Mexico and the Influence of Catholicism

    Catholic Church in Mexico underscored both its conquest and its independence. Organizationally, the church prior to the liberation theology of the 20th century has always been more cogent than the Mexican government. The church has traditionally been amalgamated with conservative interests that include the military and wealthier landowners. The institution of tithing and the role of the church as a colonizer through its missions helped to make the church

  • Immigration Late 1890 s Toward the

    While some eventually returned to their homelands, the vast majority settled throughout the United States, forming ethnic communities in urban areas, and homesteading farmlands in the west and mid-west rural areas. They fled their homelands due to economic depressions, and/or religious and political persecutions for the opportunity to establish a better life in the New World, and in the process endured many hardships and often discrimination. Today, more than

  • Minorities in the United States

    African-Americans males currently comprise half of the prison inmate population in the U.S., Hispanic youths (18-34) adding another twenty percent to that number. Unfortunately, many of these inmates are in prison for random or gang-related violence, often between members of the Latino and African-American community. Recently, and especially in California, the number of hate crimes between the Hispanic and African-American communities has been on the rise. For instance, in early October

Read Full Essay
Copyright 2016 . All Rights Reserved