This, in addition to creating
viewer panels and advisory councils, is critical for NBC to create
excitement and interest in their new online initiatives to further increase
viewer loyalty and attract new viewers as well.
References
"breakingviews.com / Financial Insight: NBC Starts an Apple iDuel; GE
Unit's Pulling of Content For Downloads Might Be Just a Bit of
Brinkmanship " Wall Street Journal [New York, N.Y.] 1 Sep. 2007, Eastern
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Joshua Chaffin (1). "NBC Universal in dispute over iTunes Contract: [LONDON
3RD EDITION]." Financial Times [London (UK)] 1 Sep. 2007,18. ABI/INFORM
Global. ProQuest.12 Nov. 2007 http://www.proquest.com
Global. ProQuest. 12 Nov. 2007 http://www.proquest.com
Rebecca Dana and Nick Wingfield. "Apple to Pull NBC Shows From iTunes In
Spat Over Pricing of TV Programs" Wall Street Journal [New York, N.Y.] 1
Sep. 2007, Eastern edition: A.3. ABI/INFORM Global. ProQuest 12 Nov.
2007 http://www.proquest.com
Knight Ridder News Service. "NBC takes on iTunes with a new download
service for TV shows. " Knight Ridder Tribune Business News
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