Product Analysis Organizations Are Formed Term Paper

Price

Price is the thing on which the consumers emphasize a lot. The buying power of every individual is always different from other that is why Apple Inc. has to produce low budget products as well which can be affordable for the low income people. If the company becomes able to produce products with reasonable prices then it has a wonderful chance to accelerate the pace of its revenue.

Place

This is the biggest provision on which the organization has to look forward. The organization has to found new territories like South America to market and sell their products. Emphasizing only on one destination will not make a difference in long run for either for the brand or for the company.

Promotion

Promotion is the last component of the 4Ps of marketing which means that what sort of advantages consumers will get while purchasing iMac? The company has to attract people towards its products by giving discounts and other benefits. After sale free service is one of the biggest promotion strategies which can be utilized by the organization in order to accelerate its revenue earnings.

Conclusion

Organization is a mixture of people as it is a place where people belong to different demographics and mind set works. The actual meaning of organization is a place where people of different class and mind set strive hard to achieve a specific goal. Marketing is the most important department counts for an organization because of its propensity to generate revenue. The assignment is all about analyzing a product with different tools of marketing. The product which has been chosen on which this entire study has based on is iMac of Apple Inc.

References

...

Official Website, Corporate Reports 2000-2008, retrieved from www.apple.com, Accessed on February, 06, 2011
Ronald, P (1995), New Product Development, Prentice Hall Publications

Salas, J (1992), a Product Analysis, John Wiley & Sons Professional Publications

Chart1

20578

19874

21587

22365

20358

24658

30587

25789

34657

32566

30254

33569

37568

Sales in Millions

Period

Sales

Sheet1

Years Sales in Millions

1998 20,578

1999 19,874

2000 21,587

2001 22,365

2002 20,358

2003 24,658

2004 30,587

2005 25,789

2006 34,657

2007 32,566

2008 30,254

2009 33,569

2010 37,568

Sheet1

0

0

0

0

0

0

0

0

0

0

0

0

0

Sales in Millions

Period

Sales

Sheet2

Sheet3

Sources Used in Documents:

References

Alvin, J (2006), Marketing: An Introduction, Prentice Hall Publications

Brannan, T (1995), a Practical Guide to Integrated Marketing Communications, John Wiley & Sons Professional Publications

Baker, J (2007), the Marketing Book, Curtin University of Technology Publications

Parmerlee, a (1993), Product Analysis: Selecting the Right Product, McGraw Hill Publications


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