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¶ … blue ray is successful.
Explain their vision, their strategy, what makes it memorable, distinctive.
The Blu-ray Disc Association was founded in February 2002 based on the invention of blue laser diodes by Shuji Nakamura, a professor at the University of California (History of Blu-ray technology). Blu-ray introduced itself to the public in 2006 with tis first players, and its first Blu-ray disc titles were released shortly thereafter. Its high-storage capacity and efficiency caused it to dominate the market, with tis most recent offering being the quad-layer Blu-ray discs. Some of the variants of Blu-ray discs are mini Blu-ray discs (BD) that can support 7.5 GB data, and BD5 and BD9 that support audio and video streams
By the beginning of 2009, more than 1200 Blu-ray titles had appeared in the U.S.A.
The best description about Blu-Ray comes from the site itself:
Blu-ray & #8230; also known as Blu-ray Disc (BD), is the name of a new optical disc format jointly developed by the Blu-ray Disc Association...
The format was developed to enable recording, rewriting and playback of high-definition video (HD), as well as storing large amounts of data. The format offers more than five times the storage capacity of traditional DVDs and can hold up to 25GB on a single-layer disc and 50GB on a dual-layer disc. (Blu-ray.com http://www.blu-ray.com/info/)
Blu-Ray predicated its success on the fact that its discs pack more information on its space and with more precision due to their using a blue-violet laser (instead of the red laser used by current optical disc technologies) to store the data. Both storage format and memory capacity make Blu-ray superior to HD-DVD; a single-layer Blu-ray disc, for instance, can store 25GB data far, far more than any HD disc can. This makes it both cheaper for companies to produce and better for consumers to…
History of blu-ray technology http://www.buzzle.com/articles/history-of-blue-ray-technology.html
I, Cringely, Is Blu-Ray a Failure?
http://www.cringely.com/2009/06/22/is-blu-ray-a-failure/
Blu-Ray Technology "It [technology] has surely reduced the world to a global village, greatly reducing distances between people and nations" (How Does Technology . . ., 2009, ¶ 1). Blu-ray During June 2006, even though only total of 24 Blu-ray movies were available at that time, stores advertised and sold the first Blu-ray DVD player, Samsung's BD-P1000, for $1,000. In the article, "Blu-Ray or HD-DVD? A format battle rages for supremacy over the
Products or Businesses Xbox 360 console vs. PlayStation 3 Gaming systems have been among the very best entertainment resources accessible and lots of individuals purchase one for his or her home. Actually, gaming systems have been extremely popular these days and their popularity have reached a point where every launch of a brand new style of gaming system, shops usually use up all of their inventory (Choosing the Best, 2011). Nevertheless, there
From this standpoint, Sony was successful in using pricing as a significant messaging part of their product mix. When analyzing the pricing strategies Sony has relied on since the introduction of the PSP3 globally, the observations of Porter (1999) on the implications of price as competitive advantage within his Determinants of National Competitive Advantage (sometimes called the Porter Diamond) illustrates how Sony is using price to attempt to create equilibrium
Buyer Power: Retailers are the primary tier of buyers in the television segment of the global consumer electronics market. There are a variety of retailing channels used in this industry. The primary channel of distribution is through electronics retailers, like Best Buy, which comprises 65% of the total market value. Hyper and supermarkets, such as WalMart and Target, make up only 14.4% of the market. Sales via department stores, like Sears,
This represents a risky move in this oligopolistic industry. The price of the PS3 was set at $499 for the 20 GB model and $599 for the 60 GB model. The Xbox360 is $200 less and the Wii was priced at $250 (Ono, 2006). Sony's goal with the pricing strategy was twofold -- to connote the premium nature of the product and to cover the costs. The cost structure
What Sony needs to do is concentrate on creating a mobile Web-enabled series of devices, supporting services, and segmented digital content in both music-based and video content. In short, Sony needs to create an economic ecosystem that rivals the Apple ecosystem as shown in Figure 2, Apple Digital Content Ecosystem: Figure 2: Apple Digital Content Ecosystem Source: (Apple Investor Relations, 2009) The most critical objective for the three-year planning horizon for Sony