Strategic and Innovative Marketing Future Term Paper

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Since the generation with the highest birth-rate is reaching the retirement age, they are prone to travel more and lead to an increase demand for hotel rooms. (15%) j. Fast food outlets in emerging markets

The fast food industry is expected to register an increase during the following years, especially within emerging markets. Here are some factors that would generate the increase in demand for fast food products:

Increased interest from foreign investors which enter the emerging markets and strongly promote the products (45%)

Growing economies and wages, implying an increased focus on jobs, in the detriment of home cooking (35%)

Changing consumers needs (20%) k. Credit cards issued by financial institutions

Credit cards encompass products offered by banks or other financial institutions which allow their clients to use the bank's money and then pay them back at a previously specified interest rate. Credit cards have always had great success among clients and even though the demand has not drastically reduced yet, this seems to be the trend. The future demand for credit cards could be influenced in the following meaning:

The maturation of the market could generate an increased demand for credit cards (25%)

People's option towards savings, instead on investments and additional expenditures could as well lead to a decreased demand for credit cards (50%)

The increase of personal loans in the detriment of credit cards would also generate a reduced demand (25%) l. Laptop computers

The demand for laptop computers has increased drastically during the past years. So large is the demand for these it products, that chip producers are unable to keep up with it. "Right now demand is strong enough that I haven't been able to build up inventory." The future demand for laptop computers could be increased by the following factors:

The population's desire to keep up with the technological changes and their purchasing of the latest it gadgets, currently the most popular one being the laptop (15%)

The Increasing number of business travels during which employees must be accompanied by a laptop (30%)

Increased wages that lead to more households affording personal computers and laptops (20%)

The profits realized in the it sector inspire the youth to study computers; therefore they need laptops (10%)

The population's desire for more efficiently used space and the replacement of large personal computers with the small size laptops. (25%)

Diagrams showing the proportion each factor holds in influencing the future demand of products a. Convenience foods b. Products purchased on the Internet c. Fax machines d. Film and cameras e. Video rented from retail outlets f. Pay-per-view television programming g. Crude oil h. Computer memory chips i. Hotel rooms j. Fast food outlets in emerging markets k. Credit cards issued by financial institutions l. Laptop computers

Bibliography

Reilly, M.D., Working Wives and Convenience Consumption, the Journal of Consumer Research, Volume 8, Number 4, March 1982

Williams, J., New Online Shopping Trends, WebPro News, September 2006, http://www.webpronews.com/expertarticles/2006/09/18/new-online-shopping-trends, last accessed on November 16, 2007

Prema, K., Faxes are Evolving (Trends in the Usage of Fax Machines), High Beam Research, March 2006

The Death of Film? Digital cameras claim the future, Financial Express, February 2006, http://www.financialexpress.com/news/story/149140/,last accessed on November 16, 2007

Campbell, a., the Long Slow Decline of the Video Store, Small Business Trends, February 2004, http://www.smallbiztrends.com/2004/02/the-long-slow-decline-of-the-video-store.html, last accessed on November 16, 2007

Garay, R., Pay-Per-View, the Museum of Broadcast Communications, http://www.museum.tv/archives/etv/P/htmlP/payperview/payperview.htm, last accessed on November 16, 2007

Global Crude Oil Demand and Gasoline, the Macro Perspective on the Capital Markets, 2004, http://bigpicture.typepad.com/comments/2004/09/crude_oil_gasol.html, last accessed on November 16, 2007

Cho, Y.S., Around the Markets: Chip makers can't keep up with demand, the International Herald Tribune, February 2006

Phillips, M., Demand for hotel rooms draws interest from local contractors, the Business Review, April 2004, http://www.bizjournals.com/albany/stories/2004/04/05/focus2.html, last accessed on November 16, 2007

New Credit Card Demand Slows After Record 3.75 Million Applications Last Financial Year, VEDA Advantage, July 2006, http://www.vedaadvantage.com/latest_news/new_credit_card_demand_slows_after_record.aspx, last accessed on November 16, 2007

Laptop Demand Lifts Intel Profit, BBC News, July 2005, http://news.bbc.co.uk/1/hi/business/4698535.stm, last accessed on November 16, 2007

Williams, J., New Online Shopping Trends, WebPro News, September 2006

Prema, K., Faxes are Evolving (Trends in the Usage of Fax Machines), High Beam Research, March 2006

The Death of Film? Digital cameras claim the future, Financial Express, February 2006

Garay, R., Pay-Per-View, the Museum of Broadcast Communications

Cho, Y.S.,…[continue]

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