Conclusions Swiss chips manufacturer Zweifel Pomy-Chips AG is the leader of the national industry, but has refused to become engaged in global operations. Given the superior quality of the company's products, as well as the proven quality of their staff members, the next step that should be taken is that of expansion within the global market. The lesson here is that a prudential approach to business operations will ensure revenue stability, but revenue growth stands more chances when risks are taken.

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