It is anticipated that this crisis will lead to lower demand for a variety of products, Dieleman and Kamal (2009) surmised. This means the environment odamas must now operate in is one that is increasingly competitive.
Strategic Alternatives for odamas Group

There are a variety of strategic alternatives odamas Group can consider to address the emerging threats and take advantage of the upcoming opportunities with the new business environment within which the organization must operate. Of course, one possible alternative is that odamas Group simply keeps their current business model. They continue to look to partner with multinational companies for the manufacture and distribution of Indonesian made goods. Although now foreign organizations can entirely own a business in Indonesia, odamas offers unique benefits with their skills and experience that could still be of benefit to multinational organizations.

However, as Mucki Tan has realized, the organization does not own any proprietary competencies. odamas….

Rodamas -- Case Analysis
Situation Analysis

The Current Situation

Current Market Strategy iii. Competitor Analysis

SWOT Analysis

Summary of Situation

Identification of Solutions/Alternatives

Criteria

Situational Analysis

The Current Situation:

Rodamas Group is a well-known name in Indonesia because of its close association with many Japanese, American and some European companies. The company is currently managing diverse business from glass to food production to cosmetics. And hence it has developed strategic partnerships with manufacturers from various countries. Established in 1951 as Ho Hoa Trading Company Limited, Rodamas became a major business house dealing with many fragmented and diverse businesses. It closely reflects the nature of market in Indonesia which itself is highly diverse with 240 million consumers enjoying different kind of tastes. People have varied tastes and preferences for consumer goods and essentials and with so many people demanding foreign goods, it was important for multinationals to enter and explore Indonesian market. But legal constraints placed a serious barrier on their….