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Thus, the best conclusion that can be drawn is that it is not the length of the questionnaire that affects the rate of response but the salience of the questionnaire. In other words, if the topic of the questionnaire is important to the responding party, it is more likely that they will take the time to respond to it - regardless of length. (Adams & Darwin: 2005)
To me, these findings make sense. It seems natural that the controlling factor in determining the rate of response to a questionnaire would be the subject matter more than the length. If the subject is important to the responder, then they will naturally be more likely to respond. However, I do not think that this correspondingly means that questionnaire length is not a factor in determining rate of response....
In fact, I believe this study shows it is a factor, although secondary in comparison to the effect of salience. For instance, even if a questionnaire topic is important to a responder, if the questionnaire is burdensomely long, it is less likely the intended responder will respond. Thus, the key to having a high response rate to a questionnaire is to have a topic important to the targeted party and to use a questionnaire that is both convenient and non-burdensome.
Bibliography
Bean, Andrew, Roszkowski, Michael J. (1995, Winter): "The Long and Short of it." Marketing Research. 1, 20-26.
Adams, La Mar, Darwin, Gale. (2005): "Solving the Quandary Between Questionnaire Length and Response Rate in Educational Research." Research in…
Bibliography
Bean, Andrew, Roszkowski, Michael J. (1995, Winter): "The Long and Short of it." Marketing Research. 1, 20-26.
Adams, La Mar, Darwin, Gale. (2005): "Solving the Quandary Between Questionnaire Length and Response Rate in Educational Research." Research in Higher Education. 3, 231-240.
66). Furthermore, social software will only increase in importance in helping organizations maintain and manage their domains of knowledge and information. When networks are enabled and flourish, their value to all users and to the organization increases as well. That increase in value is typically nonlinear, where some additions yield more than proportionate values to the organization (McCluskey and Korobow, 2009). Some of the key characteristics of social software applications
In developing countries, consumers are more affected for two reasons. One is that consumers are more likely to buy raw ingredients. Without manufacturing entities to absorb some of the commodity price increases, consumers are left to absorb almost all of the increase (Ibid.). As a result, food prices have increased more in the developing world than in the developed world. Additionally, consumers in these countries already expend a significantly higher