.....yearly, quarterly and monthly periods. Trends and issues that will be identified include patterns of growth, regression and other items that are clearly outside of the norm. The items and trends that have been identified include the following:• The firm is clearly a mostly-domestic endeavor. While the international revenues are somewhat large, they are a rather small proportion of annual revenues.
• A large swath of the business is expanding in nature. Acquire is decent and retain is twice as large as acquire. Serve and non-coded make up another $2 million or so. However, expand is more than the other items combined on an annual basis
• When it comes to customer class, commercial clearly dominates the others. Much like the customer rank field, commercial makes up more than the other classes combined.
• There is much more balance when it comes to the biggest customers. There are ten customers that make up at least $177,000 in business or more. There is a gap of about $120k between ABC Corp (1st) and Fish Limited (2nd) . . . but there is a similar...
No single company makes up more than four percent of the total and that only applies to the top 2. 3rd and 4th are 3%, the next three are two percent and no one else is above one percent.
• Profit margins with the customers are all relatively good with the exception of XYZ Inc. It is nearly a third (29%) but all of the other firms listed are no less than 49% and range up to two thirds (e.g. Fish).
• A similar profit margin trend is seen when looking at resell/industrial hygiene. All of the other classes have a margin of at least 50% but resell only has a margin of 32%. Again, not a huge concern and still a healthy profit of at nearly a third. However, it's much smaller than the others so there is clearly less margin for error in that class as compared to the others. It should also be noted that the low-profit class is only 2% of the whole. Also worthy of note is that it is falling on a QTD and MTD basis, year over year.
• In keeping with margins and how they make up the whole, it should be noted…
