A screen capture of the ad can be found in the appendix of this report. With that established, the observations to be had from this ad are as follows:
• One thing that jumps out is that the customer opinion of the product can be seen on the webpage in question. As of the screen capture, there have been 23,282 reviews and the average score is 3.87 on a five-point scale. One thing that has to be asked is to what extent (if at all) that those reviews and scores have been manipulated or played with, either by Olay themselves or by reviewers that are not ethical or honest themselves. Regardless, 3.87 is a decent, although not excellent, score. A lot of the poorer scores could be because of unrealistic expectations from consumers. On the other hand, those warped expectations could stem from the way that the product is marketed (Olay, 2017).
• The stamp of review and approval form Good Housekeeping is a nice touch. However, it should be asked whether they were remunerated or otherwise compensated for that score and how legit the review process…
Inductive Reasoning and Fallacies in Today's Popular Mass Media (Tabloid News Articles and Advertising Campaigns) In popular mass media, information has become a valuable source of profit. Motivated by the lucrative media business, publishing companies and media agencies sought to provide people with sensational stories and numerous information in order to generate a following in the society. Through tabloid newspapers and advertising, the mass media are able to cater to the