How can the marketing manager coach Peterson to enhance his performance? The first important step a coach must do is to know and understand their people (Clinton, 2010). It is not rare for managers to maintain a distance between themselves and their subordinates. Some managers even rarely interact one-on-one with their subordinates -- they give instructions and provide feedback often via phone calls and emails. Accordingly, the manager may not have a deep grasp of their subordinates' strengths and weaknesses, which may hinder their ability to coach them. An effective coach regularly interacts with their subordinates, engages them, and closely observes how they perform their tasks (Clinton, 2010). In the midst of their busy schedules, managers must find time to track employee performance and know what is going on around them. Frequent and close monitoring of employee performance not only improves interpersonal relations between the manager and their subordinate, but also places the manager in a better position to detect and correct performance shortcomings early enough.
Another vital aspect of coaching is providing the necessary support (Clinton, 2010). There is a possibility that Peterson's poor performance is as a result of inadequate support from his boss. An effective coach ensures that their subordinates have the tools, information, equipment, empowerment, and authority necessary for carrying out their day-to-day duties (Poluka & Kaifi, 2015). Indeed, equipping employees with what they need to succeed is perhaps the most important role of a coach. Offering support sends a message to employees that the manager is committed to their success. On the whole, Peterson's boss must take it upon himself to coach Peterson.
Where that is accomplished, formal disciplinary and termination policies do protect organizations against wrongful termination liability. In principle, the worst possible scenario is where such policies exist but without sufficient training to assure that they are not violated when they apply. Succession Planning Programs In my opinion, effective succession planning must be a continual and ongoing process if it is to have the desired results and achieve its desired objectives. While
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