Corporate Level Strategy of General Mills Essay

  • Length: 2 pages
  • Sources: 3
  • Subject: Business (general)
  • Type: Essay
  • Paper: #35071305

Excerpt from Essay :

Week 1

The corporate level strategy of General Mills is the horizontal growth strategy. Imperatively, horizontal growth is accomplished by expanding its business operations into other geographic expanses or by expanding the range of products as well as services being offered in the prevailing market. In this regard, General Mills has expanded its business operations not just in the United States but also internationally and increasing its wide range of products retailed in its stores. The generic Porter strategy followed by General Mills is the differentiation focus strategy. This is in the sense that the company strives to accomplish differentiation in its target segment (Porter, 1985). This is largely owing to the fact that the company deals with different products within its segment including cereals, frozen vegetable, fruit, dry dinners, frozen pizza as well as pizza snacks, and an extensive range of organic products (Forbes, 2018). The strategic choices of General Mills are aligned with the differentiation focus that the company follows. This is for the reason that the international segment of the company encompasses a wide range of products and also the convenience stores as well as food service segment products (Forbes, 2018).

Week 2

The Grand Strategy Selection Matrix is an important tool for strategy formulation. In GSSM, there are four types of quadrants and a firm can lie in one of them. Notably, the basis of the GSSM is two significant dimensions comprising of market growth and competitive position. The first quadrant of Grand Strategy Matrix specifies that the firm has a strong competitive position and there is fast-paced rate of growth in the market. The second quadrant points out that the firm has a weak competitive state and there is fast-paced rate of growth in the market. The third quadrant of the GSSM postulates that the firm has a weak competitive state and the market growth rate is relatively slow. The fourth quadrant of the GSSM points out that the firm has a strong competitive situation and the market growth rate is slow (Wiedemann, 2013). General Mills fits best within the first quadrant. To begin with, General Mills has a competitive position in the market being ranked fourth in the consumer food products market segment. At the same time, the industry is experiencing fast-paced rate of growth owing to the incessantly changing consumer preferences and therefore a need for generating new products.

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