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How to Use Social Media Influencers to Promote Products
Social media marketing has become an important marketing strategy for companies today, as many consumers turn to social media for information on products and for their peers’ opinions on products (Lou & Yuan, 2019). Through influencers, blogs, video-sharing platforms, and messaging apps, companies can use social media to gain followers, build brand equity, and answer questions and tease coming products (Ki & Kim, 2019). Thus, companies that want to influence the consumer’s intention to purchase are looking at social media as the best way to do this (Lim, Radzol, Cheah & Wong, 2017). This paper will describe the pros and cons of social media marketing and examine an example of a practical application.
Pros and Cons of Social Media Marketing
The pros of social media marketing are that it allows the company to directly connect to consumers on platforms that consumers themselves choose to use for the purpose of getting information about products and services. Companies that use Facebook, Twitter, Instagram, YouTube and other platforms can answer questions, post videos promoting concepts or products, put out press releases, address rumors, and work to control a narrative in moments of crisis. The pros are that consumers feel connected to a company that cares about them, and the company’s brand equity can grow as consumer confidence in the company’s image increases through this level of direct engagement and interaction.
The cons are that social media marketing is not as easy to control as other forms of marketing. There is always a narrative out there being spun about a company or its products on social media, and the job of social media marketing is thus a full-time job. It is not like producing...…are more likely to go out and try them or buy them. It is a much better way of marketing than a commercial, mainly because the target market is not watching TV like in the past and the target market trusts influencers to tell them the truth about products.
Conclusion
Social media marketing is a great way for companies to leverage digital technology and the Internet for their own purposes. More people are connected than ever before thanks to online sharing platforms like Twitter and YouTube. These platforms allow users to give their favorable impressions of products and services; however, they also allow people to share their own views and this can mean that negative reviews spread more easily on social media than anywhere else. Using social media influencers to promote products is a good way for an up-and-coming company to leverage social media.
This focus on the positive benefits of consumer word of mouth behaviour is a natural tendency. I certainly like to think that positive comments have a greater impact on my decisions than negative comments. In fact, the respondents to the survey reported that the two factors that had the biggest impact on their airline choices were comparison-shopping on the Internet (38%) and personal recommendations from an acquaintance on Facebook
relevance of a well-developed social media policy cannot be overstated. This is more so the case given that in addition to ensuring that their public image and reputation is not tainted; organizations need to protect themselves against liabilities arising from the actions of their employees. A new employee could be overenthusiastic about their new position and deem it fit to post, blog, and tweet about the said position and
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A in millions) Current in millions) Provided by Federal Bureau of Investigation as of September 18, 2006. www.whitehouse.gov/goodbye/3ae6b1ac94aa97e6650780f280890a7c81100e47.html" CHART: National Correctional Populations National Correctional Populations The number of adults in correctional population has been increasing. A in millions) Current million in millions) Provided by Bureau of Justice Statistics as of November 30, 2006. (Social Statistics Briefing Room, 2006) More Statistics Violence in the Media Huston and colleagues have estimated that the average 18-year-old will have viewed 200,000 acts of violence on
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