Dollar General (NYSE:DG) is a U.S. chain of retail stores headquartered in Goodlettsville, Tennessee. Dollar General belongs to the discount and variety stores industry and was founded in 1939. Having variety and discount stores at more than 10,000 locations, the company's current key people include Rchard W. Drelling as CEO and David M. Tehle as CFO (About Us, n.d.). With annual revenue of more than $14 billion in fiscal year (FY) 2011, the company has more than 90,000 thousands employees. Low cost items are main product category in which DG deals. The business model of Dollar General is based on selling convenience goods, quality brands, discount pricing, and variety in business model according to locality served. Dollar General competes with Wal-Mart but with much smaller retail and discount stores as compared to Wal-Mart. Having more than 10,000 neighborhood stores, DG maintain 'simple' layout of her stores. The main products that DG stores carry are grocery, frozen foods, cleaning supplies, toys, clothing, dry food, pet supplies, tobacco products, and seasonal items. DG brand is involved in various philanthropic projects and social service projects as well. The most renowned philanthropic is the Dollar General Literacy Foundation that awards school scholarships and literacy funding to schools. For the FY 2013, GD's net income for the quarters of 2013 is $136 million. Dollar General Brand has effectively served the communities that small for Wal-Mart to open supermarkets and supercenters. By targeting this niche, DG has evolved into second largest discount store chain in the U.S. retail industry. Dollar General has also established distribution centers on the same pattern as of 'Sam's Club' of Wal-Mart. This indicates that the company has replicated the business model of Wal-Mart but tailored it to meet demand from neighborhood vicinities.
Inputs: Inputs are those materials and processes that a company uses to generate/deliver output (Proper, et al., 2010). The output in this case of Dollar General is the products, services, and customer satisfaction. It is observed that the three key inputs used by DG to generate outputs are human resources, capital, and enterprise. It is the combination of these three inputs that DG has established herself as a household brand in retail industry.
Human resources:
Human resources (employees and executive management of Dollar General) are also a critical input which the company utilizes to perform tasks that are currently operational. The input is critical in the sense that proper staffing allows Dollar General to keep their distribution centers, transportation fleets, and store facilities adequately staffed, nether under-staffed and nor over-staffed. This reflects positively on the payroll of the company along with providing management efficiency.
Capital:
Capital is one of the fundamental inputs to any production or service process. In fact, capital is one of the main factors of production. The capital as input in case of Dollar General includes finance as investment, computers, assets, and cash to bear the expenses of managing the business. The capital as input is used to organize all other factors/inputs to be achieved as a final output. This is most critical input as no business activity takes place without financing the activities and various processes.
Enterprise:
Enterprise is also amongst the main inputs that are required to run a business. All the decisions regarding other inputs and processes are taken by the entrepreneur. Hence enterprise as an important input is widely acknowledged. Human as well as material capital is managed by the entrepreneur, whether actively or through delegated persons.
Transformation Processes of the company
Dollar General is a chain of conveniently located small-box stores (Dollar General Form 10-K, 2013). The main purpose of company operations is to provide everyday-low-prices in all product categories. In retail stores sector, the most critical processes used for transformation are purchase, distribution, and transportation (Stevenson & Hojati, 2007).
Purchase: Purchasing is most visible and important process for a retail store brand. Purchasing is a methodological process used by Dollar General to buy products as well as services from various firms. In this process, Dollar General buys goods and services...
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