Internal company and the External Environment
Based on your research, what are the key drivers for success in the large office supply store industry? This section should be at least 2 pages in length.
There are key success factors for the large office supply store industry. One of the key success factors is location and significance. It is imperative to note that one of the most pivotal success factors for any business is its location. This is the same case for large office supply stores. It is imperative for such corporations to locate their retail stores in a high-traffic area, for instance a mall or a highly frequented intersection. Furthermore, it is essential to make certain that the business is situated near consumers that the corporation seeks to target. The utmost potential customers for office stationeries comprises of the corporate or business consumers, therefore positioning a store in the area where the maximum numbers of offices are situated can aid any business to attain better performances. This in point of fact aids in easing high volume order dispatches (Suttle, 2018). A second success factor for large office supply stores is the suppliers. Notably, suppliers play a fundamental role to the success of office supply business operations. It is imperative to have the ability to procure items at the lowest wholesale cost that is available. Major retailers pay exceedingly low prices for products when they procure them in bulk.
A key success factor for the companies in the industry is features. In the present day epoch of e-commerce, office supply stores have a completely new dimension of online business. This prospect is being seized progressively more by numerous new and old office stationery suppliers around the world. In addition as per professionals within the electronic commerce business, maintaining the marketplace well promoted and visually appealing is largely significant. In tandem with the positioning of the physical or online retail store, an additional success factor takes into account is the look and appeal of the retail store. An exceedingly old and prevalent trend in any business is sustaining the appearance and setting of the store front (Suttle, 2018). This takes into account the significant of keeping business platforms well-ordered and organized. In particular, with regard to retail stores, it is essential to lay emphasis on bright lighting in addition to having product displays that are clutter-free. In regard to the online platforms for the business, suppliers lay emphasis on providing high quality product images with extensive information and detailing about them. In addition, it is imperative to have websites and online platforms that are not only appealing but also user-friendly (Medium, 2016).
In accordance to Suttle (2018), an additional success factor for office supply stores is promotion. It is imperative for companies to target consumers with different means including internet marketing, fliers, brochures, coupons and newspapers. There is also the need for creating a business for the business and having personnel giving out business cards entreating consumers to visit the corporate website for coupons. An additional success factor is the considerations that the corporation or business will give out. Akin to other businesses and retailers, large office-supply...
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