Comparing and Contrasting Facebook and Instagram Two social media sites that are very popular today are Facebook and Instagram. While both offer users the ability to upload content and share it with followers and friends, the two differ in many ways as well. This paper will use the following criteria points—1) ease of use, 2) content, 3) appeal, and 4) originality—to compare and contrast Facebook and Instagram and show why even though Facebook may have more registered users, Instagram is the better site according to these selected criteria.

The first point on this list of criteria is ease of use—and in this category, Instagram wins. Facebook was not designed as a mobile app in the beginning, though it has transitioned well to being an accessible site on handheld devices, smartphones and tablets. Instagram on the other hand was designed and still is an online app made for smartphone users. It was never intended to be anything more—and for that reason it was always an easy to use site that one could quickly access and use as it was intended to be used—for sharing image files.

The second point—content—puts both sites in different camps in terms of which has more to offer. If one believes that less is more, Instagram is the clear winner. If one believes that more is actually more, Facebook comes out on top. Facebook now offers a wide range of content—from uploads by users, followers and friends, to games, to news, to—now—a dating/matchmaking service that allows users to “find...

In the content area, Facebook has much more to offer, but, again, if all you’re looking to do is have fun taking pics and sharing them, Instagram is definitely a cleaner option—though the site now allows you to upload and edit video files too (so it is growing in terms of content).
The third point—appeal—is a difficult one to judge because both sites are very appealing to users. But, as Buck notes, “Instagram’s calling card is the photo filter,” which has a strong appeal for amateur photographers using their smartphone as a camera. The fun filters on Instagram allow them to spruce up their pictures and share them with friends without having to go through any of the routine contextualizing required on Facebook. Instagram’s appeal is the idea that people just like looking at photos anyway, so cut out all the other stuff and give the users what they want—pictures; lots and lots of pictures. Facebook does more—and to the extent that people like to see others’ timelines and view lives from a distance, it has a different kind of appeal. Facebook is more than just pictures; it is a way for people to connect. Old friends can message one another and catch up through the site; new friends can scroll through a user’s timeline to see what sort of…