Executive SummaryThe financial manager's role is to understand the impact that different internal and external factors will impact the company's ability to achieve its financial and market objectives. The macroeconomic environment has both direct and indirect effects on the company. The major macroeconomic variables such as inflation, interest rates, unemployment, GDP, and exchange rates can all directly influence the financial performance of the company. But these variables also impact on things like government policy, so there are indirect impacts on financial performance as well, and the financial manager also needs to understand these.
The main tool that financial managers use are complex financial models. These models seek to illustrate the impact that different variables have on the company – both internal and external variable. Forecasts are created using different macroeconomic and market variables, and these forecasts can highlight a range of different financial conditions, along with the expected impacts of different financial tactics and strategies.
Each set of tactics and strategies has its own set of consequences, and the financial manager must be able to understand these, and express them to senior management. Thus, the financial manager's recommendations cannot be based on guesswork, but on the use of complex models that clearly illustrate how different tactics and strategies will impact on the financial condition of the firm. This means understanding both how to optimize financial condition when the economy is going well and to minimize downside risk when the economic is doing poorly. The best financial managers are able to take a situation when financial conditions are not as expected, and then make recommendations based both on short-term and long-term impacts of the different decisions that are being made.
By being able to understand and express how the impact of changing variables in a highly complex environment will impact the firm. Dealing with this complexity is really one of the most important attributes of the best financial managers.
Introduction
The goal of financial managers is to optimize the financial condition of the company, and to provide recommendations for financial tactics and strategies that will help the company to achieve its financial objectives. Financial analysis, budgeting,...
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