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A firm's competitive advantage emanates from its business strategy. This may be in relation to product differentiation, economies of scale, prices, and so forth. Whereas there are different frameworks for examining business strategy, a common framework is Miles and Snow's model. The framework categorises firms into four groups: prospectors (broad product line and focused on innovation and exploiting market opportunities); analysers (operate in two or more product-market areas); defenders (limited product line and focused on enhancing the efficiency of the current operations); and reactors (lack a steady strategy, often reacting when forced by marketplace pressures) (Hajar, 2015).
Based on the above typology, Fujitsu can be described as a prospector as far as its strategic orientation is concerned. Exemplifying innovation, the firm boasts several products, ranging from servers and mobile devices to storage hardware, microprocessors, software, and cloud computing solutions. The firm continues to exploit opportunities in the ICT marketplace. Recently, in partnership with TechShop, a Silicon Valley start-up, the firm has introduced a mobile makerspace dubbed TechShop Inside (Edmondson & Harvey, 2016). Aimed at fostering learning in science, technology, engineering, arts, and maths across all ages, the mobile makerspace is a 24-foot mobile trailer equipped with mini 3D printers, laser cutters, tablets, and other electronic equipment. The trailer provides students with an environment for hands-on learning, an undoubtedly powerful and transformative innovation as far as student learning is concerned. Without its strategic orientation, it is unlikely that Fujitsu would have exploited the limitless possibilities the world of technology offers. This clearly demonstrates the impact of strategy on innovation. Indeed, as put by Hajar (2015), strategy significantly drives innovation. A strategy that orientates a firm towards market opportunities as well as new products and processes will organise its resources, capabilities, and competencies around innovation.
One impressive aspect about Fujitsu's innovation processes is how the firm capitalises on the business strategy process. The business strategy process basically entails defining the firm's strategic direction and allocating resources to pursue that strategy (Hill & Jones, 2012). It involves setting goals and objectives, identifying mechanisms of achieving those goals, and mobilising the resources necessary for the achievement of the goals. This process is driven by data relating to the firm's internal and external environment. The firm must consider its strengths and weaknesses, the market, the competitive environment, and the…
Jerry Lopatin is the senior vice president, engineering at Quantum, having joined the company in March 2008. He served in a similar capacity at ONStor, and previously worked at companies such as Iomega, Samsung Electronics, IBM. III Opportunities/Threats According to Quantum's Web site (2008), it is in a very favorable position in terms of opportunities. By nature, the it world is developing with increasing rapidity, with computers and software developing almost more
Business-Level & Corporate-Level Strategie Business- and Corporate-Level Strategies The Company Profile Hewlett-Packard Company (HP), famously founded in a residential garage in 1939 and headquartered in Palo Alto, California, has expanded into a wide range of segments. HP and its subsidiaries manufacture personal computers and enterprise computers, thin clients (networked and server-dependent systems), printers, workstations, tablets, retail point-of-sale systems, calculators and other technology accessories, software, Web services, scanning devices, technology support and services for
The difference in country's economic condition makes Coca Cola to fix difference prices for the same product across different countries. 3.2: Integrating Pricing strategy with branding strategy ATC will use a unique brand position to ensure that customer accept prices fixed for its product and services, and the company will use differentiation strategy to make customer accept the prices fixed for its product. By creating a strong brand position, ATC will
2SWOT analysis of Citigroup UAE Global network The Strengths Weaknesses Opportunities Threats The Porters 5 forces analysis PESTEL Analysis Business Strategy The future trends in the internet banking arena Benefits of e-banking The legal and ethical issues surrounding e-banking Alan, F (2002).Your e-banking future. Strategic Finance. Available online at Citibank is a bank that is a subsidiary of the larger Citigroup. Citigroup is a leading financial institution that has services an excess of 100 million clients, close to 6 million online relationships
Project Management Project Libra: To Terminate or Not to Terminate Visit www.itweek.co.uk/News/11329438 to see the string of news stories related to Project Libra. Identify some of the sources of the problems the project faces. Project Libra exemplifies several attributes of failed projects the most notable of which is the breakdown in project team, Fujitsu Services (ICL) system integrator and enterprise software vendors. Most evident of a filed project management structure is the ballooning
EIA Report The project in question that of Building a reduced-sulfur generating, coal-fired plant by GHECO-One in Map Ta Phut, Thailand was examined for potential environmental impact due to the possible damage that the plant could cause. The company has stated throughout that their wish is to construct a plant that will be both environmentally and physically safe for the people, plants and animals that live within the region. This