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.....trategic goal for the organization that reflects its "main thing."The primary focus of Protect Me (PM) -- it's "main thing"-- is to provide a safe haven for women who have experienced domestic abuse. After 27 years of serving women in the community, PM needs to boost its brand and profile in order to attract more funding and more reliable long-term sources of funding. Moreover, Protect Me serves an already underprivileged community. If PM positions itself as a community hub, the organization might be able to reach its strategic goals more effectively. In other words, domestic violence cannot necessarily be separated from other issues like homelessness and drug abuse but outreach services cannot continue to be diverted away from the primary population. Women seeking PM's services might themselves be addicts, and might be homeless after leaving their abusive partner. Therefore, the major strategic goal for Protect Me should be to provide women with access to career building and personal development so that they can envision and act on a new life that centers on self-sufficiency, self-reliance, and self-care.
2. Develop three strategies for the goal that will be pursued in order to achieve the goal over the next 3-to-5 years.
Over the next three to five years, the management of PM will work towards its strategic goals by focusing on three specific strategies. The first will be partnering...
This is the most important strategy for PM because partnering with other organizations will enable shared resources. Also, women who need specialized services can have immediate access to those services. Second, the management of PM needs to be more actively engaged in ongoing events and fundraising opportunities. This will entail hiring a social media manager to coordinate PM's events, and it will also mean sponsoring local events and strategically linking the PM brand with corporate sponsors too. Third, PM will need to hire volunteer and/or paid career counselors and life coaches for the women seeking our services. With access to the right services, the women in the community will be able to create a new vision for their future and pursue a new life.
3. For each strategy, develop 3 outcome performance measures and 3 output performance measures using a table like the one presented below. Include narrative discussing each measure and explaining its relationship to the strategy.
Outputs Table:
Measure
Indicator
Baseline
2018 Target
2019 Target
2020 Target
Number of women using the PM counseling services
Raw data
25
40 women
30 women
25 women
Number of first time women admitted
Raw data
10 per month
20 per month
15 per month
10 per month
Number of women using…
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