As President, one of your chief responsibilities for the next four years is to effectively communicate America's ideals to an increasingly skeptical audience, both at home and abroad, and unless you are prepared for the fluid nature of modern media dissemination, these efforts will be stunted from the onset.
Another aspect of governing effectively in Washington concerns the role of special-interest groups, and their armies of paid lobbyists, which have effectively consolidated much of the power existing within the Congressional chamber. Rather than openly distance your Administration from these potentially valuable resources, as President Obama did repeatedly during his idealistic campaigns, and risk the appearance of impropriety when you inevitably deal with lobbyists and special interests, it is advisable to be transparent with the voting public. When one objectively considers the overlap between elected public officials and paid lobbyists, "the reality is that many former...
By engaging in a transparent policy of negotiation with special-interest groups and lobbyists from the onset of your presidency, while also explaining to the American people your motivations for such conduct, you can increase the likelihood of your policy agenda gaining traction in a bitterly contested Congress.
Works Cited
Jacobs, Lawrence R. "The presidency and the press: The paradox of the white house communications war." The Presidency and the Political System. Michael Nelson, Ed. 9th. Washington, DC: CQ Press/Sage, 2010. Print.
Tichenor, Daniel J. "The presidency and interest groups: allies, adversaries and policy leadership." The Presidency and the Political System. Michael Nelson, Ed. 9th. Washington, DC: CQ Press/Sage, 2010. Print.
